• Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More Slowly by Joe Mandese

    We're not out of the woods yet. According to at least one respected ad industry forecaster, Publicis' ZenithOptimedia Group, the rate of global ad budget erosion is declining, but it is still eroding this year, and will post only moderate growth in 2010. The outlook for the U.S. advertising marketplace is even worse. According to the agency's most recent forecast issued this morning, domestic ad spending will decline 12.9% in 2009, and will erode another 4.4% in 2010 on top of that. The U.S. ad market, in fact, will not rebound until 2011, when ZenithOptimedia projects only a tepid 0.7% ... ...Read the whole story

  • Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD by Joe Mandese

    Nielsen Co. has decided on a plan to install Internet meters alongside TV meters in its entire TV measurement panel over the next year, with the possibility of providing a so-called "single source" measurement of television programming viewed across the two media as soon as 2011. The timing of the plan, and a final decision to integrate the measurement of the two media, ultimately will be decided by Nielsen's clients, but the decision to begin a system-wide deployment of Internet meters in its entire TV meter sample was effectively decided Friday, following a "special" meeting with its most influential clients ... ...Read the whole story

  • Murdoch: Carrying Fox Network Will Cost by David Goetzl

    Rupert Murdoch wants to charge for access to news-oriented Web sites in the News Corp. portfolio. Now, he's determined to extract fees from cable and satellite operators to carry the Fox network, although he calls the move "a tough challenge." ...Read the whole story

  • Married With Network: GE Wants NBCU In Its Future by Wayne Friedman

    General Electric executives, during the third-quarter earnings call, said the company wants to have a long-term future with NBC Universal -- in some form. NBC profitability was up in the period, improving 13%. ...Read the whole story

  • Fox, NGV Turn Reality Channel Into Nat Geo Wild by Wayne Friedman

    Fox Cable Networks' struggling Fox Reality Channel will give way to another National Geographic Channel: Nat Geo Wild, launching in 2010 with nearly 50 million FRC subscribers. ...Read the whole story

  • Survey: 42% Of Marketers To Increase DO Spend by Erik Sass

    Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold true, this holds out hope for a return to strong growth for the new medium as the economy begins to recover. ...Read the whole story

  • Sound Waves: Westwood One Avoids Default by Erik Sass

    Another potential default has been averted in the radio industry with deals between Westwood One and its main lenders to waive the covenants governing borrowing by the company, which syndicates popular radio programs to broadcasters around the country. ...Read the whole story

  • UFL Fails To Score For Versus by David Goetzl

    Week two of the United Football League on Versus brought marked ratings decreases compared to the league opener. Versus is also embroiled in a carriage dispute with DirecTV which limits distribution. ...Read the whole story

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