Friday, October 23, 2009
  • CIMM Forges Ahead, Looks For More Advertisers To Sign On

    When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy, but that was before the economic tailspin. The Coalition for Innovative Media Measurement -- which includes seven owners of TV networks, four agency holding groups, and three advertisers -- has 14 charter members committed to annually putting up $100,000 apiece for two years. CIMM is looking to seed pilot studies on how best to capitalize on set-top-box data -- and measure viewing across the TV, Internet and handheld devices. ...Read the whole story

  • NYTCO Profits Up, Revenues Down

    Like several other major newspaper publishers, the New York Times Co. posted an increase in profits in the third quarter, but this good news was offset by continued double-digit declines in overall revenue and advertising revenue. While the company has managed to maintain profitability by cutting costs, the big picture is still one of steady contraction. ...Read the whole story

  • Staying Up Late: A Late-Night Rush Of Advertisers

    Late-night network shows are suddenly in hot demand of national TV advertisers. "We've been seeing double-digit price increases over upfront pricing," says Chris Simon, executive vice president of advertising sales for CBS, for the "Late Show with David Letterman" and "Late Late Show with Craig Ferguson." ...Read the whole story

  • CBS, Fox Win Wednesday, But TV Programs Take A Dip

    In analyzing Nielsen live-plus-same-day viewing results, total viewers slipped 3% on Wednesday, October 20 to 33.8 million total viewers at the five English-language networks versus the same day a week ago -- all this while the networks are still airing virtually all fresh episodes. ...Read the whole story

  • Mag Bag: Playboy Will Cut Base By Over One-Third

    The nation's largest men's magazine soon won't be, as Playboy plans to cut its rate base from 2.6 million to 1.5 million beginning in January -- a 38% drop, according to Mediaweek, which reported the news earlier this week. As part of the circulation shakeup, the famed title is also planning to combine its upcoming January and February issues, following an earlier frequency reduction which combined its July and August issues. ...Read the whole story

  • Havas Reports Weaker Than Expected Results

    Havas, the parent of MPG, Media Contacts, and agencies such as EURO RSCG, Thursday reported weaker-than-expected third-quarter results, reflecting the lagging effects of the global economic recession on the major agency holding companies. Paris-based Havas said organic revenues fell 9.3% from the third-quarter of 2008, though it net income remained relatively stable. ...Read the whole story