• CIMM Goes Public, Sort Of: Inadvertently Posts Official RFPs by David Goetzl>, <Author: Joe Mandese

    Following months of speculation and the inadvertent circulation of draft proposals, the media research industry got its first genuine look at what the TV industry's new Coalition for Innovative Media Measurement really has in mind. And apparently, it wants researchers bidding for its proposals to, well, mind the store. "We want to be clear that we are not only looking for better or more robust versions of current media metrics. We need a clear path toward the results-based metrics that are clearly, and rightfully, being demanded by advertisers," reads the official request-for-proposals (RFP)," posted on the coalition's new Web site, ... ...Read the whole story

  • Child's Play: Kids' TV Viewing At 8-Year High by Wayne Friedman

    The Nielsen Company says children's viewing of TV is at an eight-year high. One of the more surprising pieces of research from Nielsen shows that in DVR households, younger kids are watching far more commercials than older kids. ...Read the whole story

  • Fade To Red: Newspaper Circ Declines Accelerate by Erik Sass

    American newspapers are losing circulation at a faster rate with each passing year. While publishers hope there is a natural bottom to the downward trend, circ figures compiled from the nation's 83 largest newspapers over the last five years show a nearly 12% drop. ...Read the whole story

  • Publicis Reports 'Most Terrible' Results, Claims It Is Becoming An 'All-Digital Agency' by Joe Mandese

    Paris-based Publicis Groupe, which currently boasts that 25% of its revenues are derived from digital advertising and media services, ultimately plans to become an "all-digital agency," its Chairman-CEO Maurice Levy said in an interview following the release of its third quarter earnings this morning. ...Read the whole story

  • Strong Signal: Verizon FiOS Adds Telco, Net Subscribers by David Goetzl

    About 25% of customers eligible for Verizon's telco TV service have signed up -- helping drive the number of subscribers higher in the third quarter, although the growth rate slowed. Penetration rates grew for both telco and Internet subscribers. ...Read the whole story

  • Baseball's Playoffs Hit Ratings Home Run by Wayne Friedman

    Fox's sixth game of the American League Championship Series grabbed big numbers, giving it a rare Sunday night win. The Yanks-Angels rivalry rocketed to a 5.2 rating. ...Read the whole story

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