MediaDailyNews Issues for November 2009
MediaDailyNews - Monday, Nov. 30, 2009
Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
'Leno' Ratings Stop Slide, Show Some Improvement
Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
Congress Holds Arbitron Hearings
'Search' Me: Google Plugs Planning Tools
New Detroit Newspaper Hits Wall
Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker'
Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
ESPN Deportes Kicks Off Portuguese World Cup Coverage
MediaDailyNews - Friday, Nov. 27, 2009
Bankruptcy Twists: Tribune Moves Forward, Philly Newspapers Push Back
'Paranormal' Is Bussed Cross-Country
Mag Bag: Hachette Hires Equifax for Data Optimization
Advertisers Reach Key Males Via Mixed Martial Arts
Fox Takes First November Sweeps
MediaDailyNews - Wednesday, Nov. 25, 2009
'WaPo' Axes NYC, LA, Chicago Bureaus
Local Ratings Controversy: Nielsen Angered By 4As' Claims
Media X: Cruel To Be Kind
KSL Wins Media-Buying Chores For Sizzler
Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
Interpublic Showcases Pro Bono Work
Disney Channels Worldwide Names Lightcap President
Belo, MediaNews May Block Google
Kindle-ing: McClatchy Rolls Out Digital Editions
Scripps' Global Expansion, Acquires Channel Stake In India
CNN Draws 'Cause' Sponsors For Holiday Specials
MediaDailyNews - Tuesday, Nov. 24, 2009
Where Will 'Oprah' Syndie Dollars Go Now?
Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
Discovery Embraces Science's 'Future'
Malone: NBC/Comcast Merger Would Juice Broadcast Ops
WeTV Renews 'Platinum Weddings' For Fourth Season
Ads Up: GroupM Buys MRI AdMeasure
Shout Out: Oxygen Goes 'Bad' In Real Time
Dobbs Weighs Run For Office
Secure Reality: TLC Shoots 'Mall Cops'
ESPN Deportes Pitches Icon Off-Season
Nielsen Sample Quality Hits Five-Year High
MediaDailyNews - Monday, Nov. 23, 2009
'Daily Show's' Oliver Gets Stand-Up Show
Real-Life Auction For Brand Entertainment Properties
TV Guide Net Reups With Comcast
Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted
P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products
Ad Alert: Affluent Viewership Up Among Big Four
RAB: Radio Revs Hit Low Note, Slide 16%
Network Shows Down In November Sweeps
MediaDailyNews - Friday, Nov. 20, 2009
Nielsen's Same-Day Decision: All Politics Are Local, All Ratings Are Time-Shifted
No Rest for the Dreary: Newspaper Revs Fall 28%
Spot Runner Debuts Online TV Buying Platform
AP Cuts 71 Jobs, Closes 4 Bureaus
O&M Introduce Global Strategy Practice
TV Ads, WOM Best Tools To Promote Shows
Fox Business Expands Distribution
New Actresses Vie In Next 'Scream Queens 2'
Oprah Ending Her Syndie Show -- A Cable Program Future?
Nielsen Makes New Cuts In Data Processing Facility, Systems Already Strained
Pantene Backs 'Style Glossy'
CEO Ancier Exits BBC America
Market Push: New York Goes 'Extreme Local'
Mag Bag: PGA Says Ad Pages Jump 19% in 4Q
MediaDailyNews - Thursday, Nov. 19, 2009
4As Slams Nielsen For Local TV Ratings Change
Mediabrands Named Media Holding Co., MPG Agency Of The Year
Coke Targets Multicultural Communities Year Round
Oprah Plans Berkus Show
Streamlined 'NY Sun' Resurrected Online
Coors Scores Ads On TiVo's NFL Coverage
White Takes Reins At DirecTV
Nielsen Study Touts Mall Ad Effectiveness
Publicis Chief Takes One Toke Over Online, Digital Remains High Note
BCG: People Won't Pay Much For Online Content
November Sweeps: 'Melrose' Still Hot, 'V' Flies South
Mother Nature Net Flies With AirTran
MediaDailyNews - Wednesday, Nov. 18, 2009
Power Outage Delays Nielsen Ratings Release
Tyrangiel To Editor, 'BusinessWeek'
NBC, Cox: Dynamic Ad Inserts Add Value
Media X: Eat or Be Eaten
Star Power: Celeb Endorsements Click With Younger Demos
Time Warner Divorces AOL Dec. 9
'YouTube Direct' Shares Video With News Sites
Asset Gain: Cablevision To Spin Off MSG
Scarborough: Most Americans Still Read Newspapers
Discovery/Hasbro Adds Execs To New Venture
AT&T: More Free TV Apps
Cartoon Network's 'Ben 10' Fits Foot Locker
ABC Approves New Community Newspaper Service
Mediabrands Adds COO To CFO Comonte's Role
MediaDailyNews - Tuesday, Nov. 17, 2009
MasterCard Gift Finder Launches Integrated Campaign
Mixed Bag: Mag Ad Pages Down 13%, But Some Pubs Register Gains
'Detroit Daily Press' Debuts Nov. 23
Open Sezmi: All-in-One TV Service Tested
Friendless: Chief Marketers Spend Little On Social Media
History Channel Debuts High Def HI
Univision, YouTube Partner For Extensive Programming Deal
So Over: Window Media Closes
CIMM Modifies Agenda, Research Request: Focuses On Set-Tops, Collaboration
TV Muscle: USA Net Re-Ups 'WWE'
'Fall' Guy: Stainmaster Leveraged HGTV On, Off-Air
MediaDailyNews - Monday, Nov. 16, 2009
New Congressional Bill: Smackdown On Kids' TV Ads
'LA Times' Publisher Joins Sirius Board
Wenzel Named TBWAWorldHealth President
Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
News Corp. Enlists McKinsey For Growth
Warner, FreeWheel Ink Deal To Place, Track Ads At Music Sites, Platforms
MRI Links With Geoscape, Offers Hispanic Segmentation
Mediaedge Retains IKEA U.S. Account
Flo TV Launches Dedicated Mobile Network
'Boston Globe' Debuts Digital Edition
Few Syndies Peak, CBS' 'Oprah,' 'ET' Category Leaders
Diageo OK With NFL 'Morgan' Move
« Previous Entries