• NBC, Cox: Dynamic Ad Inserts Add Value by Wayne Friedman

  Cox and NBC started another test in which TV commercials of traditional TV will resemble those on the Internet -- commercials will be continually refreshed with no fast-forwarding function. The trial is for the Cox VOD service. ...Read the whole story

• Star Power: Celeb Endorsements Click With Younger Demos by Wayne Friedman

  Young consumers, 18-34, are moved more than others to buy products with celebrities attached to them. They believe such endorsements improve a brand's awareness and define its personality. ...Read the whole story

• Asset Gain: Cablevision To Spin Off MSG by David Goetzl

  A top Cablevision executive said Tuesday the company expects to complete the spinoff of its Madison Square Garden unit by Dec. 31. Cablevision vice chairman Hank Ratner will serve as CEO of the new entity, with Jim Dolan as executive chairman. ...Read the whole story

• Scarborough: Most Americans Still Read Newspapers by Erik Sass

  Newspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study, which found that 74% of American adults either read the newspaper or visit a newspaper Web site at least once a week. ...Read the whole story

• Discovery/Hasbro Adds Execs To New Venture by David Goetzl

  A top Mediacom executive who handled the Hasbro business will head sales for the new network, co-owned by the toy company and Discovery Communications. Brooke Goldstein, a managing partner at the WPP agency, joins as senior vice president of ad sales. ...Read the whole story

• AT&T: More Free TV Apps by David Goetzl

  Customers of its U-verse telco TV service will be able to enter a coupon code with a remote control, which will allow them to immediately watch a pay-per-view movie at a discount. ...Read the whole story

• Cartoon Network's 'Ben 10' Fits Foot Locker by David Goetzl

  Cartoon Network has a deal with Kids Foot Locker that has the retailer plugging the latest movie in the "Ben 10" franchise, while the network will look to drive traffic to the stores. ...Read the whole story

• ABC Approves New Community Newspaper Service by Erik Sass

  Seeking to accommodate community newspaper publishers squeezed by the recession, the Audit Bureau of Circulations board has given its final approval for a new Community Newspaper Audit service with lower costs and simpler requirements. ...Read the whole story

• Mediabrands Adds COO To CFO Comonte's Role by Joe Mandese

  In an indication of the role finance is playing in the restructuring of big media agency holding companies, Interpublic's Mediabrands division Tuesday announced that Tara Comonte has been promoted to the dual role of COO and CFO. ...Read the whole story

• Power Outage Delays Nielsen Ratings Release
• Tyrangiel To Editor, 'BusinessWeek'
• Time Warner Divorces AOL Dec. 9
• 'YouTube Direct' Shares Video With News Sites

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Previous Issues

• Friday, May 24, 2013
• Thursday, May 23, 2013
• Wednesday, May 22, 2013
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• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
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