• 4As Slams Nielsen For Local TV Ratings Change by Wayne Friedman

  The president of GroupM North America and chair of the 4As media policy committee sent Nielsen an angry letter fuming over the media company's decision to eliminate live-only ratings in major local TV markets. Marc Goldstein claims the company has sacrificed its credibility. ...Read the whole story

• Coke Targets Multicultural Communities Year Round by David Goetzl

  Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the company over the next decade. ...Read the whole story

• Coors Scores Ads On TiVo's NFL Coverage by Wayne Friedman

  Touch that NFL programming on your TiVo remote -- in any way -- and Coors Light will send you commercial messaging. The Coors prompts are an attempt to combat time-shifting of sports events. ...Read the whole story

• White Takes Reins At DirecTV by David Goetzl

  DirecTV has tapped Michael White, the retiring head of PepsiCo.'s international operations, as its new CEO. ...Read the whole story

• Nielsen Study Touts Mall Ad Effectiveness by Erik Sass

  While retailers are hoping shoppers will begin returning to stores as the economy improves, mall media networks are hoping to attract more ad dollars with a raft of new research demonstrating their effectiveness. ...Read the whole story

• Publicis Chief Takes One Toke Over Online, Digital Remains High Note by David Goetzl

  Publicis CEO Maurice Levy says he's under pressure to cut fees, but that digital marketing, with its pinpoint metrics, offers the promise of big agency rewards. ...Read the whole story

• BCG: People Won't Pay Much For Online Content by Erik Sass

  Consumers may be willing to pay for online content, but they won't pay much, according to a new study from the Boston Consulting Group, which conducted a global survey of 5,000 respondents in America, Europe and Australia. Americans, however, will pay the least. ...Read the whole story

• Mother Nature Net Flies With AirTran by David Goetzl

  AirTran Airways said it has begun offering seat-back advertising on its jets, with plans to extend the opportunity to its full fleet of 138. Online site Mother Nature Network is the charter advertiser. ...Read the whole story

• November Sweeps: 'Melrose' Still Hot, 'V' Flies South by Wayne Friedman

  Deep into the November sweeps, competitive battles are having their effect on all network TV shows, old and new. CW's "Melrose Place" did better than recent editions, especially hitting women 18-34. ...Read the whole story

• Oprah Plans Berkus Show
• Streamlined 'NY Sun' Resurrected Online

Recent Most Read Stories

• Comedy Central Goes Dark To Simulcast New Radio Channel
• CW's Strategy: Year-Round Originals, Digital Reach
• Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site
• Activists Crowdsource Tribune Bid To Prevent Koch, Murdoch Buy
• USA Looks To Make Comedy King In The New Season
• Van Wagner Partners With CineSport For Online Video
• 'Tonight' Still King Of Late-Night TV
• Cross-Eyed On Social Media
• MGM Doubles Revs, 'Hobbit' Helps
• Keller Fay Hires 2 Execs

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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