Brand in Entertainment has taken a bold step -- holding an old-fashioned, real-life auction for brand entertainment media properties at the esteemed Christie's auction … Read the whole story
Meredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for notable growth in retransmission consent dollars over the … Read the whole story
Procter & Gamble became the second leading marketer to emphasize it needs to adapt to a changing society -- both in terms of its … Read the whole story
Overall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are … Read the whole story
Down is the new up -- at least according to the Radio Advertising Bureau, which found "positive turnaround signs" in a 16% decline in … Read the whole story
Remember how big the November sweeps used to be? For viewers, the memory is getting more distant. These days, network shows are taking it … Read the whole story