• Where Will 'Oprah' Syndie Dollars Go Now? by Wayne Friedman

    "The Oprah Winfrey Show" is a big deal for syndication -- especially for national advertisers -- pulling in nearly $160 million per year. Where will Oprah advertising dollars go after she leaves the air in September 2011? ...Read the whole story

  • Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys by Joe Mandese

    In its ongoing quest to entice advertisers and agencies to buy TV advertising time via its online, auction-based Google TV Ads platform, Google has cut a deal with TiVo giving media buyers access digital set-top data generated by subscribers of the digital video recorder service. The deal is the latest push by Google to gain traction among mainstream marketers and agencies for its TV advertising platform, which has attracted a lot of attention, and a fair amount of testing on Madison Avenue, but has failed to gain any critical mass due to its limited access to quality TV advertising inventory. ...Read the whole story

  • Malone: NBC/Comcast Merger Would Juice Broadcast Ops by Wayne Friedman

    National TV advertising from the proposed Comcast/ NBC Universal deal could give a big kick in the pants to the NBC broadcast operation, making it "the most powerful network," predicts industry icon John Malone. What stands in the way? NBC affiliates. ...Read the whole story

  • Ads Up: GroupM Buys MRI AdMeasure by Erik Sass

    After a slow start following its launch in June, Mediamark Research & Intelligence's new AdMeasure service is getting more traction with media agencies, buoyed by the news that GroupM has signed up for the ad ratings. The deal will bring MRI AdMeasure data to Maxus, MediaCom, Mediaedge:cia, and Mindshare, which together constitute GroupM. ...Read the whole story

  • Shout Out: Oxygen Goes 'Bad' In Real Time by Fern Siegel

    To complement its popular TV show "Bad Girls Club," which kicks off season four in a week, Oxygen will launch a real-time online destination. Fans can also chat via Facebook and Twitter while the show airs. ...Read the whole story

  • Secure Reality: TLC Shoots 'Mall Cops' by David Goetzl

    Inspired by a blockbuster film earlier this year, the TLC network has begun producing a reality series chronicling the security force at the country's largest mall, titled "Mall Cops." ...Read the whole story

  • ESPN Deportes Pitches Icon Off-Season by David Goetzl

    ESPN's Spanish-language network has turned to a Hall of Fame pitcher to give its coverage of off-season baseball added sizzle. Juan Marichal lends his voice to a TV and radio campaign. ...Read the whole story

  • Nielsen Sample Quality Hits Five-Year High by David Goetzl

    Nielsen said the number of people asked to join its national sample who are producing usable data reached a five-year high the week ending Nov. 15. ...Read the whole story

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