The optimism of ad executives to boost their advertising budgets has risen to its highest point in two years, and is now at pre-recessionary … Read the whole story
Increased digital word-of-mouth marketing -- using social media and other platforms -- could shift marketers' media plan dynamics for next February's Super Bowl. Read the whole story
Google has launched a series of 30-second spots on Web video sites to plug its core search functions and portray the company as a … Read the whole story
A retailer with a "save money" message is linking with a highbrow network. Wal-Mart will serve as lead sponsor for Ovation TV's annual "Nutcracker" … Read the whole story
In late January, the automaker will air a documentary about the U.S. ski team as they prepare for the Vancouver Olympics -- its second … Read the whole story
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" show -- as a result of Beck's calling President Obama a "racist" -- … Read the whole story
ESPN Deportes, ESPN's Spanish-language sports network, is moving to address demand from an underserved part of the Latino community, with its first Portuguese-language telecasts … Read the whole story