• Nielsen Bows To Agency Pressure, Will Continue 'Live' Local Data by Wayne Friedman>, <Author: Joe Mandese

    Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a plan that would continue to make live-only local TV ratings data available, albeit for a little while longer. The move is an apparent attempt to ameliorate concerns from big spot TV buying agencies -- especially Publicis' SMGX and WPP's GroupM -- that expressed outrage over Nielsen's original plan to phase live-only ratings out of its local TV measurement service beginning Jan. 1. ...Read the whole story

  • YouTube: Considering Pay Model For Premium TV by Wayne Friedman

    Looking to hop on the current pay-for-premium video train, YouTube says it is a considering a pay subscription model -- in part to attract more premium TV program producers to its business. YouTube is considering running TV shows with no advertising for a fee, according to a report in Reuters. ...Read the whole story

  • 2010 Brings More M&A: Forecast by Erik Sass

    After a lethargic 2009, merger and acquisition activity will rebound somewhat in 2010 -- including media and entertainment M&A. -- according to a new forecast from PricewaterhouseCoopers. Not surprisingly, the uptick will favor strategic buyers with cash on hand, who will have the best chance of convincing banks to pony up. ...Read the whole story

  • Newspapers To Hit Bottom In 2010... Maybe? by Erik Sass

    In case the outlook wasn't already gloomy enough, a new industry forecast from Kubas Associates, based on a survey of 500 newspaper executives this November, contains grim tidings for the newspaper business in the coming year. Among the discouraging findings: publishers seem to agree that advertising revenues will continue to decline in 2010 -- although less rapidly, with a 0.2% overall decline. ...Read the whole story

  • House Passes Bill to Make Commercials Quieter, Public Favorable But Uneasy About Process by David Goetzl

    The Senate may green-light legislation compelling advertisers to turn down the sound on commercials. But a minority feel the government should get involved in the issue. On Tuesday, the House passed legislation -- with no opposition -- that would prohibit ads from playing at a volume notably above the level in the programs. ...Read the whole story

  • FedEx Taking Pass On Super Bowl Again by David Goetzl

    FedEx has decided again that it absolutely, positively doesn't have to be a Super Bowl advertiser. The delivery service is passing on the big game for the second year in a row, once more as a result of the economy. ...Read the whole story

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