The advertising hits just keep on coming for TV stations, networks and programmers -- and not in a good way. Overall, broadcast television ad … Read the whole story
General Mills boosted marketing spending by nearly 40% in its most recent fiscal quarter, with executives saying more increases are coming to back staples, … Read the whole story
Whether it is change in business, technology or your job responsibilities, one thing is certain: change, though sometimes good, is not easy. Here are … Read the whole story
Struggling video and TV producers got some good new: Consumers will pay for video content in the coming years. Investment banker UBS and digital … Read the whole story
Tune in: There's some good news for the radio business -- Clear Channel Radio and Katz Media Group (the radio ad sales rep firm … Read the whole story
Fox's early marketing efforts for the ninth season of "American Idol," the top broadcast-rated show, are focusing on its reality show roots rather than … Read the whole story
Newspaper and magazine publishers are scrambling to take advantage of the surge of interest in electronic readers, in a free-for-all made all the more … Read the whole story
Marketers looking to reach sports fans could boost ROI by running campaigns on just DirecTV and Dish Network in lieu of national buys. Nielsen … Read the whole story