Monday, December 21, 2009
  • 3Q Broadcast TV Revs Plummet Nearly 23%

    The advertising hits just keep on coming for TV stations, networks and programmers -- and not in a good way. Overall, broadcast television ad revenues were down 22.6% to $8.8 billion in the third quarter, versus the same time period a year ago, according to the Television Bureau of Advertising. ...Read the whole story

  • General Mills Increases Ad Spend

    General Mills boosted marketing spending by nearly 40% in its most recent fiscal quarter, with executives saying more increases are coming to back staples, such as Cheerios and new entrants like more Pillsbury frozen appetizers. ...Read the whole story

  • Future Revs: Paid Video Boon To TV Producers

    Struggling video and TV producers got some good new: Consumers will pay for video content in the coming years. Investment banker UBS and digital researcher eMarketer say that by 2012, people paying for online video will make up 77% of the market, with 23% of the market being advertising-supported. ...Read the whole story

  • Clear Channel Revs Rebound In Dec/Jan

    Tune in: There's some good news for the radio business -- Clear Channel Radio and Katz Media Group (the radio ad sales rep firm owned by Clear Channel) reported a substantial increase in ad sales in December and January. ...Read the whole story

  • Fox's 'Idol' Gets New 'Start'

    Fox's early marketing efforts for the ninth season of "American Idol," the top broadcast-rated show, are focusing on its reality show roots rather than its usual high-glam appeal. ...Read the whole story

  • More E-Reader Deals, Courtesy 'WSJ,' Sony

    Newspaper and magazine publishers are scrambling to take advantage of the surge of interest in electronic readers, in a free-for-all made all the more confusing by the sheer number of devices and publishers involved. ...Read the whole story

  • DirecTV, Dish Best Way To Reach Sports Fans

    Marketers looking to reach sports fans could boost ROI by running campaigns on just DirecTV and Dish Network in lieu of national buys. Nielsen data shows ratings for sports programming are notably higher in satellite homes than the rest of the country. ...Read the whole story