January 25, 2023
Wednesday, December 23, 2009
TV stations will resume some advertising growth in 2010 -- but it will take years to get back to pre-recession levels. BIA/Kelsey estimates that … Read the whole story
Nielsen Tuesday released the latest in an ongoing series of "in-panel" validation studies measuring the compliance of people living in Nielsen households to properly … Read the whole story
Former HBO senior executive Chris Albrecht has been hired as president/CEO of pay-cable TV service Starz LLC. Albrecht was known for leading the cabler … Read the whole story
Nielsen Business Media, the owner of various creative and advertising industry magazine titles, is selling and shuttering many by year's-end. Adweek is going to … Read the whole story
ESPN confirmed ex-NBC anchor Tom Brokaw would be hosting a series where he goes on a weeklong fishing expedition. The show's trailer has received … Read the whole story
Rentrak Corp. has added Bloomberg Television to its list of clients for its TV Essentials audience measuring service. TV Essentials gleans anonymous, second-by-second audience … Read the whole story
Sketching out trends in technology adoption and use patterns, Nielsen's findings confirm that younger adults are dropping landlines in favor of cell phones at … Read the whole story
HBO has launched an iPhone app that allows viewing of video clips and links with social-networking sites. The net is adding the ability to … Read the whole story
Havas' MPG and Aegis Media have formed a strategic partnership with their out-of-home assets in the U.S., linking MPG's Chrysalis and Aegis' Posterscope. Combined … Read the whole story
