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Going For Broke: Big Newspapers Enter 2010 In Bankruptcy
2009 took a toll among traditional media companies, with a record number of bankruptcies among newspaper publishers. Some are set to continue into 2010, despite assurances from top executives they would be resolved before year's end. ...Read the whole story
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'Tyra Banks Show' Calls It Quits
"Tyra Banks" departure makes three 2009 announcements of established daytime talk programs leaving broadcast TV stations. Banks will switch her focus to big-screen movies. ...Read the whole story
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Cinema Advertising Breaks Even '09, Positive Outlook for '10
Cinema advertising will break even, according to several recent forecasts. Industry oracles also see a return to long-term growth in 2010, pointing to the past strength of cinema advertising, which shared in the general expansion of digital out-of-home video in 2007-2008. ...Read the whole story
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Insurance Cos. Court Sports Sponsorships
Whether the spots score or not, insurance marketers continue to believe advertising in sports events is a ripe playing field -- notably in college football games. The appeal is the programming and the targeted audience. ...Read the whole story
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TLC: Culinary 'Takedown' Showcases Tailgate Cuisine
Tailgate parties are the college sports fans' answer to the traditional cocktail hour. Which are the best ones nationwide? TLC asked the self-proclaimed "commissioner of tailgating," Joe Cahn, to scout them out. ...Read the whole story
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NFL Football Wins Holiday Weekend
This Sunday holiday weekend was an easy victory for network prime time: NFL football wins the day -- and night, scoring a Nielsen prelim 6.7 rating/20 share. ...Read the whole story
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Hey, Abbott! Who's On First! Mindshare
Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-end bonus: More than $200 million-plus in media planning and buying billings. ...Read the whole story
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