MediaDailyNews
Wednesday, January 20, 2010
  • NBCU Airs Integrated Turbo Tax Campaign

    Just in time for tax return season, NBC Universal and Turbo Tax have restarted the second year of a campaign that will include custom … Read the whole story

  • Dear Bev: How do I get a digital job without experience?

    There are two companies offering high-quality digital training. In a tepid job market where digital opportunities are as abundant as traditional opportunities scarce, they … Read the whole story

  • Cablevision, Comcast Renew Interconnect Deal

    Cablevision and Comcast have continued the Interconnect effort, which allows advertisers to reach 3.5 million homes. Traditional spots, space on Web sites and interactive … Read the whole story

  • Time Inc. Buys StyleFeeder For 'InStyle' Merger

    Time Inc. has acquired StyleFeeder, a "personal shopping engine." The magazine publisher plans to bring StyleFeeder functions to Web sites of InStyle and other … Read the whole story

  • CBS Gives OK To Focus Super Bowl Spot

    CBS executives approved a script for a Super Bowl spot from evangelical group Focus on the Family, which suggests the ad will not carry … Read the whole story

  • Lee Revenues Drop 14% in 4Q

    Lee Enterprises reported that total revenues fell 14% in the fourth quarter of 2009 compared to 2008, to just under $210 million. Although a … Read the whole story

  • WWE Films Target Family Fare, Aim For Wider Audience

    World Wrestling Entertainment is taking a new tack with its film studio, looking to produce family-friendly fare with familiar Hollywood talent. Nine films are … Read the whole story

  • TV Product Placement Delivers For '24'

    Product placement and in-content brand exposure in TV programming continues to be a stable media platform for many marketers -- especially in big-season premieres … Read the whole story

  • CW's 'Life' Builds Audience, CBS Sitcoms Up

    Both CBS Corp. broadcast networks had a strong Monday. CBS had another strong night thanks to its sitcoms, and CW scored with a new … Read the whole story

  • Fox Close To 'Idol' Renewal

    Simon Cowell may be leaving "American Idol" at the end of the current season -- but a long-term deal to keep the show on … Read the whole story