NBC Universal had a difficult last three months of 2009 -- with profits sinking 30% to $602 million. NBC also witnessed revenue slipping 4% to $4.3 billion. One bright spot: cable nets continue to climb. ...Read the whole story
Growing media consultancy MediaLink has hired Sandy Grushow, former chairman of Fox Television Entertainment Group, as the firm's first chief creative officer. He'll oversee development of branded entertainment. ...Read the whole story
Comcast, the country's largest cable operator set to control NBC Universal, has a new leader of its traditional business. Neil Smit, CEO of Charter, will take over as president of the cable business that serves some 24 million homes. ...Read the whole story
One in five persons who watched the recent NFL playoff games did so away from their homes, according to recent Arbitron Portable People Meter results. TV programmers say it's impacting ad sales. ...Read the whole story
The two major advertising groups -- the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) -- reiterated their rejection of Nielsen's decision to change local TV station ratings. ...Read the whole story
The nation's leading newspaper for business and finance is extending its brand -- to the travel front. The Wall Street Journal is getting into a new line of business, opening its own branded travel agency, WSJTravel, scheduled to launch Jan. 28. ...Read the whole story
Nielsen Friday announced plans to merge online viewing of TV programs into its so-called C3 ratings, which are the official currency for buying and selling advertising in the national TV marketplace. Nielsen said it would be implemented after it completes the rollout of Internet meters in its national TV ratings panel by the end of August. ...Read the whole story
The last two weeks saw a flurry of executive-level movement at leading B2B publishers, as the business reorients itself in the wake of recent sales and closures. ...Read the whole story
ESPN said last week it has acquired a company with technology facilitating virtual insertion of ads within sportscasts, such as a logo underneath a hockey player or Pepsi sign behind horses coming down the stretch. ...Read the whole story
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