• News Analysis: Even Apple Can't Save Newspapers by Erik Sass

    Generally agreed to be the most important event in the history of Western civilization, Apple's long-awaited unveiling of its new tablet-style iPad computer has also spurred another round of hopeful speculation that it might "save" newspaper publishers. ...Read the whole story

  • Rentrak's 'Stickiness' Mines TV Value On Granular Level by Wayne Friedman

    Rentrak's "Stickiness Index" has been in operation for about six months, and the company says it continues to reveal value in TV shows not always pegged to traditional measures. Rentrak's "Stickiness Index" grabs data from some 4.5 million set-top boxes in 2 million AT&T U-verse TV homes. ...Read the whole story

  • Super Bowl Fans Relish Ads As Much As Big Game by Wayne Friedman

    Good news for Super Bowl marketers in 2010: More people intend to watch the commercials than the year before. Overall, 57% of U.S. adults are expected to watch Super Bowl XLIV as much or more for the commercials than for the game, per Harris Interactive. ...Read the whole story

  • Digital Signage Threatens Privacy by Erik Sass

    A new report presented at the Federal Trade Commission's Privacy Roundtable in Berkeley, Calif., warns of threats to consumer privacy posed by new tracking technology incorporated into some digital signage. ...Read the whole story

  • Canoe Names Former HBO Exec To Legal Post by David Goetzl

    Canoe Ventures named a long-time HBO executive as senior vice president and general counsel Wednesday. John Redpath, most recently at the United States Golf Association, joins Canoe, which is looking to launch advanced advertising opportunities on cable networks. ...Read the whole story

  • Telemundo: Hispanics Aware Of Census Process by David Goetzl

    As Telemundo counts on this year's census to show growth among the Hispanic population -- which could allow it to attract more advertising dollars -- it has joined with Ipsos on a poll about Hispanics' attitudes toward the counting process. ...Read the whole story

  • ESPN Plans World Cup Schedule by David Goetzl

    The near-forgotten ESPN Classic network may gain some viewership during this summer's World Cup, as ESPN will air re-runs of all 64 games on the channel. The primary ESPN network will air 44 matches from South Africa, with 10 on ABC. ...Read the whole story

  • Fox Wins January, May Grab Season by Wayne Friedman

    It's still early, only January -- but the end of the season rating forecast seems to favor Fox. "American Idol" took in a Nielsen preliminary 9.0 rating/24 share among 18-49 viewers, followed by "Human Target" at a 3.2/8. ...Read the whole story

  • McClatchy Revs Drop 17% In 4Q by Erik Sass

    Toward the end of last year, a new trend emerged as big publishers reported smaller revenues but larger profits -- and it continues with the latest round of quarterly results. On Wednesday, the McClatchy Co. announced that total revenues fell 16.5% from $470 million in the fourth quarter of 2008 to $393 million in 2009, while operating cash flow increased 19.8% and net income jumped from a loss of $20.4 million to a gain of $32.4 million over the same period. ...Read the whole story

  • counterpoint Live Ratings Only Viable Metric For Now by Lyle Schwartz

    While GroupM agrees that live ratings are not a long-term viable metric for the local marketplace, we feel they currently provide the only viable metric ... ...More

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