-
TidalTV Raising More Capital, Comcast Invests
Baltimore-based TidalTV, which is looking to expand further into addressable TV advertising, has raised an additional $16 million-plus in venture capital. Among the investors in the two-year-old company are a Comcast arm and the giant New Enterprise Associates (NEA). ...Read the whole story
-
Audi Leverages Brand By Driving Webisodes
Audi is running a series of Webisodes during the Olympics looking to bolster its sponsorship of the U.S. Ski Team. The social media-oriented push involves distributing the shorts via Facebook and Justin.tv. ...Read the whole story
-
Tribune Creditors Assert 'Fraudulent Conveyance'
As expected, junior unsecured creditors have filed a motion in bankruptcy court alleging that the multibillion-dollar deal to take Tribune Co. private in 2007 was insolvent from the start -- and proceeded despite the fact that relevant parties knew this to be the case. ...Read the whole story
-
HGTV Pads Licensing Biz With Serta
HGTV has a deal with a mattress marketer placing its brand on a new line. The network's arrangement with Serta includes an "HGTV Green Home Collection" of eco-friendly bedding, the first in an expanded licensing program for 2010. ...Read the whole story
-
Multitaskers: More Viewers Watched Super Bowl, Surfed Net
Concerning the NFL big game this year, the Nielsen Company says there was a slight improvement in multitasking activity of those using the Internet while watching the Super Bowl. ...Read the whole story
-
Adult Swim To Fans: 'Have It Your Way'
Adult Swim is launching a promotion where fans have a say in what they watch -- a stunt that dovetails with Burger King's "Have It Your Way" tagline. ...Read the whole story
Recent Most Read Stories
- Who Needs Sex? I Have An Unlimited Data Plan
- Court Dismisses Defamation Suit Against WPP's Sorrell
- Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground
- Broadcasters Sue AereoKiller In DC
- B2B Revenues Rises, Credits Events, Digital Ads
- MediaCom Races To Win FIA E Championship's AOR
- Cigarette Marketers Slice Mag Spending In 2011
- New Bacardi Campaign Touts Cuban History
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
