Calling the 2009 advertising marketplace "something of a paradox," Publicis Groupe Chairman-CEO said the global agency holding company managed to deliver its relative best, … Read the whole story
In what may be a key finding for newspaper publishers, Internet consumers say they prefer free content -- so much that they will stop … Read the whole story
A significant increase in fourth-quarter ad spending has positioned Kraft for solid growth this year, its CEO said Tuesday. The increase was enough to … Read the whole story
MTV Networks is linking up with Internet research company Quantcast to offer micro-targeting of the media company's digital audiences. The data will give MTV … Read the whole story
With the recent ratings boom for live and high-profile events, any remaining spots for the Academy Awards could bring premium pricing. That's a nice … Read the whole story
The Vancouver Winter Olympics on NBC continues its ratings streak. Monday's coverage continued its big numbers, posting a Nielsen preliminary 25.5 million viewer average … Read the whole story
Several big digital out-of-home video networks, including HCMN and PRN, recently expanded their content distribution and ad sales forces. 2010 will be a big … Read the whole story
New York is often an unofficial character in many Oscar-winning movies -- "Annie Hall," "The Godfather," "The French Connection." So it's fitting that the … Read the whole story
Scarborough Research is adding cell phone-only household samples to 20 markets covered by its local market study. The new data from cell phone-only households … Read the whole story