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CBS Ad Prices Up, Total Revs Dip Slightly
CBS Corp. said advertising this year is up in both volume and pricing at its broadcast network and group of local stations. Still, that includes ad dollars from the high-rated Super Bowl, and falls in comparison to a difficult period in early 2009. ...Read the whole story
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Open Sezmi: New Digital Cross-Platform Service Debuts
A new digital broadcasting/cable/broadband programming service, Sezmi, is starting up operation today in parts of Los Angeles, at prices that undercut cable service. A wider national rollout is expected this spring. ...Read the whole story
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Digital Remains Fraction of Mag Ad Revenues
Online contributed a relatively small part of total magazine advertising revenues in 2009, despite an economic downturn which decimated print ad revenues. Thus, 2009 saw little change from previous years, with the print business failing to build substantial online ad revs despite increasing traffic. ...Read the whole story
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Olympic Coverage Includes Interactive Photo Mosaics
A 5-year-old company that takes photos of entertainment and sports figures -- from Jerry Garcia to Dwight Howard -- and turns them into mosaics has a partnership with NBC Universal to create its art for the Winter Olympics. ...Read the whole story
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Mag Bag: Source Interlink Steers 'Motor Trend Classic'
After a three-year hiatus, Source Interlink Cos. is re-launching Motor Trend Classic, a special-interest publication targeting enthusiasts of old-school automobiles. It is also reorganizing editorial responsibilities for its other car enthusiast titles acquired from Primedia. ...Read the whole story
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Olympics Glides Over 'Idol'
With Team USA's biggest Olympic day ever, with its biggest stars getting gold, NBC's Vancouver Olympics gave Fox's "American Idol" its first beating in six years. ...Read the whole story
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