Ryan Laul is out as head of the U.S. operations of Hyperspace, the advanced digital out-of-home advertising unit of Posterscope. The move follows the merger of Aegis Group's Posterscope with Havas' Chrysalis unit late last year into a new global out-of-home and experiential marketing behemoth that is jointly owned by the two agency holding companies, and likely signals a restructuring of Hyperspace. ...Read the whole story
Local advertising will see a rebound --- but not until 2012, according to a recent estimate. Media forecaster BIA/Kelsey expects the local advertising market in 2010 to be just under $128.9 billion, with virtually no change in 2011. ...Read the whole story
Cablevision's Rainbow unit said it will soon give the Pillsbury Doughboy his own video-on-demand outlet. The branded channel for Pillsbury products will include some longer-form programming as well as other interactive TV features. ...Read the whole story
ZenithOptimedia has launched Newcast, a division that reaches beyond traditional media to focus on cross-platform marketing, in the U.S. Newcast will work in tandem with the agency's planning and buying teams to create branded entertainment platforms for content. ...Read the whole story
The rise of the Internet began lowering the curtain on the golden age of print a decade ago, and 105,000 staffers have lost their jobs as a result. Long-term the figures may impat teh quality and quantity of journalism. ...Read the whole story
CBS finally making some headway with surprise reality show "Undercover Boss." It's sustained its post-Super Bowl numbers for several weeks. ...Read the whole story
Forget about a sunny day in January -- Canadians want their hockey team to win gold in the Olympics more than anything. And they're watching in record numbers -- with nearly two-thirds tuning in for at least part of Sunday's loss to the U.S. ...Read the whole story
I talked to a senior level ad agency executive recently who conducted a five-month job search with great success. His search was pitch perfect and ... ...More
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