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Scripps TV: 21% Rev Drop, But Auto Drives New Sales
Like other TV groups, E.W. Scripps' television station group is seeing sudden big increases from its all-important auto advertising clients. But Scripps' overall fourth-quarter results still show some struggles, down nearly 21%. ...Read the whole story
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Big Ad Investment Follows Online Sports Viewership
This year, nearly one in five -- 18% -- of consumers planning to follow live events at the Winter Olympics do so online. 25% are planning on watching clips or highlights online. As a result, major Olympics sponsors are investing in online advertising like never before. ...Read the whole story
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Olympic Ads Pay Off For Marketers, NBC
NBC's media research for the Vancouver Olympics has reaped big rewards, says its chief research executive. across traditional viewership, multiplatform usage and improved metrics for NBC's marketing clients. ...Read the whole story
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Forced To Use PPM, Minority Radio Broadcasters Vow Retaliation
With client relationships like this, who needs enemies? The legal, regulatory and publicity battle between Arbitron and some of the clients for its Portable People Meter radio ratings has taken a turn for the even-worse. ...Read the whole story
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Olympics Score, But Not As In Past
Though NBC's Vancouver Olympics continues to easily beat the competition in viewership, on Monday it had a bit of a mid-event lull. ...Read the whole story
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