• Group M Proposes New Ratings Plan For Local TV Stations by Wayne Friedman

    Now within days of a deadline that will drastically change the way viewership is counted for local TV stations, a new plan from major media agency Group M has proposed to Nielsen and to stations that it use Nielsen national people meter sample data of commercial-skipping in DVR homes and apply it locally. ...Read the whole story

  • Philly Creditors Can't Bid With Debt: Judge by Erik Sass

    Senior creditors will not be able to use money owed to them to bid for Philadelphia Newspapers, the Third Circuit Court of Appeals ruled Monday, setting the stage for a planned auction scheduled for April 27. The decision is a major setback for creditors who hoped to take ownership of the company without having to resort to more financing, simply by using the newspaper publisher's debts to them as refund bids. ...Read the whole story

  • Set-Top Boxes Could Help Nielsen Offer Local Commercial Ratings by David Goetzl

    While controversy surrounds Nielsen's measurement in local markets, a company executive said set-top-box (STB) data could usher in a new era at the local level. Alienating some advertisers, Nielsen has said it will make program ratings that encompass both live and same-day, time-shifted viewing its primary metric in local markets starting next month. ...Read the whole story

  • Nielsen Researcher: Wall Street And Consumer Confidence Diverging by David Goetzl

    The stock market may be improving, but consumers have little faith that an economic recovery is imminent. In fact, they may have an increasingly more bleak outlook, according to a top Nielsen researcher. ...Read the whole story

  • Media Multitasking On The Rise: Internet, Mobile, And TV by Wayne Friedman

    Popular media multitasking is becoming more fashionable. From its Three Screen Report, The Nielsen Company says Americans have increased their usage of the Internet while watching TV by 35% in the last quarter of 2009 over the year before -- rising to three and a half hours per month. ...Read the whole story

  • Monthly Mags Down 3.17% Through April: MIN by Erik Sass

    Monthly magazines may have hit bottom this winter, but spring isn't bringing a rebound -- at least so far -- according to the Media Industry Newsletter, which found that total ad pages in monthly magazines were basically flat, with a 0.04% decline in April compared to the same month in 2009. ...Read the whole story

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