Wednesday, March 24, 2010
  • Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA

    The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade association, which for the past three years has been working to bring structure, standards and a marketplace presence to the burgeoning digital out-of-home media marketplace, is changing its name -- and a little bit of its mission -- and it's going a little old school in the process. The new name, ratified by its board on Tuesday, is the Digital Place-based Advertising Association (DPAA). ...Read the whole story

  • Court Lifts Stay on Cross-Ownership Rule Change

    The byzantine world of media regulation just got a little more convoluted with a decision by the U.S. Third Circuit Court of Appeals to lift a stay on planned changes in the Federal Communications Commission's rules governing media ownership. The court will now hear cases about the rule change. ...Read the whole story

  • Dish Says DirecTV Doesn't Tell The 'Truth'

    Satellite TV advertising wars --- and lawsuits -- between DirecTV and Dish Network continue. Much of the conflict comes from identifying (or mis-identifying) programming packages analyzed in the respective campaigns. ...Read the whole story

  • Rebranded IFC: New Comedy Lineup Is 'Slightly Off'

    IFC is pushing its 2010-11 programming slate with a new tagline: "Always On. Slightly Off." The cable network is debuting a new comedy slate, which includes bringing the national humor newspaper "The Onion" to TV. Says GM Jennifer Caserta: "It's all part of our new sharp-cool-twisted content filter." ...Read the whole story

  • Ink Wars: 'NYT,' 'WSJ' Face Off

    The fragile truce between The New York Times and The Wall Street Journal has ended, with the WSJ set to introduce a local New York-focused section on April 12. The goal is "killing" its rival, according to one Dow Jones "insider" cited by the NYT. ...Read the whole story

  • 'Dancing' Still Hot, Swings Into Best Premiere Ever

    Disproving that some reality shows have an ever-decreasing lifespan, ABC's 10-year-old "Dancing with the Stars" debuted to its best season premiere viewership numbers ever. ...Read the whole story

  • MTV Integrates Foursquare's Gaming Tool

    MTV Networks said it has an agreement with "location-based" Foursquare to use its "social gaming tool" within multiple platforms, including on-air. ...Read the whole story

  • Constant Contact Fills CFO Post - For Now

    Constant Contact, the heavily marketed email service provider that is building its event-marketing business, said it has tapped Bob Nault, vice president and general counsel, to serve as CFO on an interim basis. ...Read the whole story