Wednesday, March 24, 2010
  • Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA

    The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade association, which for the past three years has been working to bring structure, standards and a marketplace presence to the burgeoning digital out-of-home media marketplace, is changing its name -- and a little bit of its mission -- and it's going a little old school in the process. The new name, ratified by its board on Tuesday, is the Digital Place-based Advertising Association (DPAA). ...Read the whole story

  • Court Lifts Stay on Cross-Ownership Rule Change

    The byzantine world of media regulation just got a little more convoluted with a decision by the U.S. Third Circuit Court of Appeals to lift a stay on planned changes in the Federal Communications Commission's rules governing media ownership. The court will now hear cases about the rule change. ...Read the whole story

  • Dish Says DirecTV Doesn't Tell The 'Truth'

    Satellite TV advertising wars --- and lawsuits -- between DirecTV and Dish Network continue. Much of the conflict comes from identifying (or mis-identifying) programming packages analyzed in the respective campaigns. ...Read the whole story

  • Rebranded IFC: New Comedy Lineup Is 'Slightly Off'

    IFC is pushing its 2010-11 programming slate with a new tagline: "Always On. Slightly Off." The cable network is debuting a new comedy slate, which includes bringing the national humor newspaper "The Onion" to TV. Says GM Jennifer Caserta: "It's all part of our new sharp-cool-twisted content filter." ...Read the whole story

  • Ink Wars: 'NYT,' 'WSJ' Face Off

    The fragile truce between The New York Times and The Wall Street Journal has ended, with the WSJ set to introduce a local New York-focused section on April 12. The goal is "killing" its rival, according to one Dow Jones "insider" cited by the NYT. ...Read the whole story

  • 'Dancing' Still Hot, Swings Into Best Premiere Ever

    Disproving that some reality shows have an ever-decreasing lifespan, ABC's 10-year-old "Dancing with the Stars" debuted to its best season premiere viewership numbers ever. ...Read the whole story

  • MTV Integrates Foursquare's Gaming Tool

    MTV Networks said it has an agreement with "location-based" Foursquare to use its "social gaming tool" within multiple platforms, including on-air. ...Read the whole story

  • Constant Contact Fills CFO Post - For Now

    Constant Contact, the heavily marketed email service provider that is building its event-marketing business, said it has tapped Bob Nault, vice president and general counsel, to serve as CFO on an interim basis. ...Read the whole story

Dear Bev: How do I tell my boss I'm pregnant?

Turns out, the hard part isn't breaking the news. Coming back to the office after maternity leave and working out the delicate balancing act between work and new baby is the bigger challenge, according to several ...More