• Starcom, Rentrak TV Data Could Challenge Nielsen by Wayne Friedman

    Boosting its research efforts to new levels -- possibly setting up a challenge to the existing TV currency system -- major media group Starcom Media Group Exchange has done a deal with media researcher Rentrak for its new National Upfront Package of set-top box viewing data. ...Read the whole story

  • Hallmark Skews Younger: More Movies, More Martha by Wayne Friedman

    Hallmark Channels' efforts to gain a younger-skewing audience are aided by Martha Stewart programming as well as younger-targeted movies. The network will produce 24 new movies in 2011, which will star Jennifer Beals, Catherine Bell, Brian Austin Green and Jesse Metcalfe. ...Read the whole story

  • TargetSpot Harpoons Harpo Deal by Erik Sass

    Oprah Winfrey's Harpo Radio has signed a deal with online ad network TargetSpot for online radio ad sales prior to the launch of its new online presence, HarpoRadio.com, which is set to debut on April 26. ...Read the whole story

  • Skiff Calls Samsung Smartphones by Erik Sass

    Skiff, the e-reader company created with an investment from Hearst, is expanding its reach through a partnership with Samsung, which has agreed to let Skiff distribute digital magazine and newspaper content to Samsung smartphones. ...Read the whole story

  • MTV Pursues Elusive Single-Source Metric by David Goetzl

    TRA, which is attempting to provide a single-source product, said MTV Networks has joined the list of clients using its STB service. The TRA system gathers second-by-second data from multiple MSOs and TiVo, then melds it with shopping-card data. ...Read the whole story

  • Univision Sets World Cup Plans by David Goetzl

    Univision's Spanish-language coverage won't broadcast this summer's World Cup in 3D like ESPN, but it's making HD a staple. All 64 tournament games on its networks will be live in the pristine format. ...Read the whole story

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