MediaDailyNews
Thursday, March 25, 2010
  • Starcom, Rentrak TV Data Could Challenge Nielsen

    Boosting its research efforts to new levels -- possibly setting up a challenge to the existing TV currency system -- major media group Starcom ... Read the whole story

  • Hallmark Skews Younger: More Movies, More Martha

    Hallmark Channels' efforts to gain a younger-skewing audience are aided by Martha Stewart programming as well as younger-targeted movies. The network will produce 24 ... Read the whole story

  • TargetSpot Harpoons Harpo Deal

    Oprah Winfrey's Harpo Radio has signed a deal with online ad network TargetSpot for online radio ad sales prior to the launch of its ... Read the whole story

  • Skiff Calls Samsung Smartphones

    Skiff, the e-reader company created with an investment from Hearst, is expanding its reach through a partnership with Samsung, which has agreed to let ... Read the whole story

  • MTV Pursues Elusive Single-Source Metric

    TRA, which is attempting to provide a single-source product, said MTV Networks has joined the list of clients using its STB service. The TRA ... Read the whole story

  • Univision Sets World Cup Plans

    Univision's Spanish-language coverage won't broadcast this summer's World Cup in 3D like ESPN, but it's making HD a staple. All 64 tournament games on ... Read the whole story