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Barclays Bullish On TV Auto Spending
An upswing in the auto category, which was a bugaboo for networks last year, has a Wall Street firm predicting greater growth in the overall ad market this year than expected. ...Read the whole story
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CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages
With its young consumers moving more aggressively to watching TV shows on the Internet, the CW has started selling combined traditional/online advertising packages to TV marketers. It's also doubled the commercial load online. ...Read the whole story
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Analysts: Slight Uptick In Radio, Newspapers Slide
Two of the hardest-hit traditional media will see their fortunes diverge in 2010, according to analysts who expressed muted optimism for the near-term prospects of broadcast radio, but warned of a fresh round of declines for newspapers. ...Read the whole story
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Sinclair Renews ABC Affiliate Agreements
Sinclair Broadcast has renewed nine affiliate agreements with ABC Network, which covers approximately 5% of the country. The new agreements will expire August 31, 2015. ...Read the whole story
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Gannett's WUSA Targets 'Platts" At Elusive Viewers
A new show on the Washington CBS affiliate might not appeal to a broad base, but "Platts Energy Week" targets key D.C. influencers with power over energy policy. ...Read the whole story
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'Madness' Big Scorer, Net Shows Losers
CBS continued to post solid ratings results for its NCAA Men's basketball tournament. ...Read the whole story
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