MediaDailyNews
Monday, March 29, 2010
  • Barclays Bullish On TV Auto Spending

    An upswing in the auto category, which was a bugaboo for networks last year, has a Wall Street firm predicting greater growth in the … Read the whole story

  • CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages

    With its young consumers moving more aggressively to watching TV shows on the Internet, the CW has started selling combined traditional/online advertising packages to … Read the whole story

  • Analysts: Slight Uptick In Radio, Newspapers Slide

    Two of the hardest-hit traditional media will see their fortunes diverge in 2010, according to analysts who expressed muted optimism for the near-term prospects … Read the whole story

  • Sinclair Renews ABC Affiliate Agreements

    Sinclair Broadcast has renewed nine affiliate agreements with ABC Network, which covers approximately 5% of the country. The new agreements will expire August 31, … Read the whole story

  • Gannett's WUSA Targets 'Platts" At Elusive Viewers

    A new show on the Washington CBS affiliate might not appeal to a broad base, but "Platts Energy Week" targets key D.C. influencers with … Read the whole story

  • 'Madness' Big Scorer, Net Shows Losers

    CBS continued to post solid ratings results for its NCAA Men's basketball tournament. Read the whole story