Wednesday, March 31, 2010
  • Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'

    In a move that has profound implications for the way advertisers and agencies plan and buy television, Nielsen Tuesday informed clients it will make some fundamental changes in the way it calculates its so-called "average audience" ratings - long the currency of the $80 billion TV advertising marketplace. Perhaps the most significant of the changes is that Nielsen will begin including duplicate viewing to all program telecasts in its average audience ratings, a move that could undermine one of the core tenets of Madison Avenue's media planning theory: unduplicated reach. ...Read the whole story

  • Nielsen To Eliminate Live-Only Local TV Ratings

    The Nielsen Company is going ahead with its controversial plan to eliminate live-only local TV program ratings, which covers around 70% of local U.S. television homes. ...Read the whole story

  • Brands: Better Response In Digital Articles vs. Online Ads

    Users are responding more positively where brand-names are mentioned in articles, as opposed to banner ads, pop-up ads, email offers or sponsored links. Some 53% prefer the edit to outright advertising. ...Read the whole story

  • Nat Geo Wild Launches In 40 Million Homes

    Nat Geo Wild, the spinoff with more of a focus on the animal kingdom, has commitments to be in about 40 million homes, which would preserve 80% of the distribution of its forerunner. News Corp. is swapping Wild with the Fox Reality Channel in its portfolio. ...Read the whole story

  • NBC News Partners With 'Advocate'

    The Advocate, one of the best-known news magazines for lesbian, gay, bisexual and transgender people, announced a deal with NBC News Tuesday giving the pub access to NBC's global production resources to create news content with an LGBT focus. ...Read the whole story

  • Goldstein Exits GroupM To Form Consulting Firm

    Marc Goldstein, the head of GroupM North America and one of Madison Avenue's most knowledgeable pros in the TV buying business, is starting his own consulting firm. An initial client: GroupM. ...Read the whole story

  • Car Culture: Arbitron Finds 24% Groove To MP3s

    While transforming personal listening habits in most areas of life, digital audio devices have also burrowed deep into a setting once considered the last inviolate preserve of broadcast radio: the automobile. ...Read the whole story