• Bank of America Sponsors History's 'America' by Wayne Friedman

    Cable network History is getting some unusual advertising/programming help for its massive 12-hour series, "America: The Story of Us" from Bank of America, which is not only a presenting sponsor but will produce original mini-docs about the company. ...Read the whole story

  • NBC, IndoorDirect Shop 'Community' To Diners by Wayne Friedman

    In a deal with indoorDIRECT's Restaurant Entertainment Network, NBC will send a special episode of the comedy into the biggest fast-food restaurants in the country: Wendy's, Denny's, Arby's, Carl's Jr., Hardee's, and McDonald's. ...Read the whole story

  • Monthly Mags Grow 3.2% in May by Erik Sass

    Spring is bringing more signs of hope for the magazine business, with monthly magazines enjoying a 3.2% boost in total ad pages in May 2010, compared to the same month last year -- the first increase in a long time. ...Read the whole story

  • Email Marketing On Rise, Strength In Customer Retention by David Goetzl

    Investment banker Bruce Biegel warned marketers that wringing savings from service providers may be a Pyrrhic victory. While procurement departments may appreciate paying lower fees, inferior work may follow. However, he estimates email marketing spend will increase 9% in 2010 to about $1.4 billion. ...Read the whole story

  • Hotmail Users Embrace Commercial Email by David Goetzl

    As Microsoft conducts research into improving the experience for the Hotmail user, some surprising findings have emerged that look to be a boon for email marketers. People apparently are using their in-boxes more for commercial purposes than personal ones. ...Read the whole story

  • Spanish Pay TV Broadcasts Fisher's 'Little People' by Fern Siegel

    SOMOSTV, the Spanish-language pay TV company, will broadcast Fisher-Price's "Little People content" for the network's newly launched preschoolers channel Semillitas. The Little People brand just turned 50. ...Read the whole story

Follow MediaPost