• C3 Ratings Pay Off For Marketers by Wayne Friedman

  Halfway through the 2009-2010 TV season, marketers continue to be getting more for their media dollars with commercial ratings higher than program ratings. The big gains are in younger viewers. ...Read the whole story

• TV Stations Record Rev Gains In Web Sites, Digital Efforts by Wayne Friedman

  TV stations' Web businesses fared better than newspapers' declining digital efforts in 2009, rising 8.7%. This year, TVB says stations' Web business will continue to rise -- 21% to nearly $1.4 billion. ...Read the whole story

• NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV by David Goetzl

  NBC conducted research on its multiplatform coverage of the Vancouver Olympics and found that nearly half the people using its mobile offerings did so while watching coverage on TV. Going forward, that might help the network pitch advertisers on programs where TV and mobile messaging are more closely matched. ...Read the whole story

• Comedy Tonight: Colbert, Stewart Re-Up Through 2012 by Fern Siegel

  Comedy Central has signed its two hit late-night hosts from "The Daily Show" and "The Colbert Report" to new contracts. Jon Stewart and Stephen Colbert are in place through the 2012 presidential election. ...Read the whole story

• Lee, Journal Have Smaller Declines in 1Q by Erik Sass

  There was more relatively good news for newspapers this week, with the first revenue reports for 2010 showing smaller year-over-year decreases than in previous quarters at Lee Enterprises and Journal Communications. ...Read the whole story

• MPG Named Valencia Agency Of The Year, Social Media Erupts Among Volcano Stranded Execs by Joe Mandese

  Havas' MPG Mexico unit was named Media Agency of the Year during the closing of the 2010 Festival of Media Awards in Valencia, Spain. MPG earlier this year was named Media magazine's Agency of the Year. ...Read the whole story

• Six Flags Creates DO Division by Erik Sass

  Six Flags Media Networks, part of the Six Flags amusement park company, has unveiled a new digital out-of-home media division that will be selling packages, including an array of place-based digital media. ...Read the whole story

• WPP's Kantar Taps Publicis' Fielding As Research Client Chief
• KBS+P, Interpublic Settle Lawsuit
• Taylor To Global Chairman, ZenithOptimedia
• Comcast Airs Tribeca Films From Festival
• Hernandez Heads OgilvyOne, Chicago

Recent Most Read Stories

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• CW Adds 5 Dramas To Fall Schedule, New Clear Channel Deal
• Comedy Central Goes Dark To Simulcast New Radio Channel
• USA Looks To Make Comedy King In The New Season
• 'Tonight' Still King Of Late-Night TV
• Ethnic Viewers Vary On TV, Music Usage
• Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site
• Activists Crowdsource Tribune Bid To Prevent Koch, Murdoch Buy
• Original 'Voice' Judges Return

Previous Issues

• Monday, May 20, 2013
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• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
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• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
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