• Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings by Joe Mandese

    The promise of measuring, planning and buying television based on actual tuning data generated by digital TV set-top devices has beguiled the ad industry for years. Now a group of Madison Avenue pragmatists wants to see if it can develop a simple method that would allow advertisers and agencies to use the data to plan, buy and measure the delivery of TV networks, especially smaller ones that are not part of Nielsen's official TV ratings currency. The group, a digital set-top data task force organized by MPG's Collaborative Alliance initiative, has quietly begun working on the method, which would develop ... ...Read the whole story

  • Some TV Viewer Loss Blamed On Video Games by Wayne Friedman

    Television viewer erosion is the result of a fractionalized viewership -- which is due, in large part, to cable viewing and Internet usages. But a lot of video game usage is also contributing --- especially in the evening hours between 7 and 11 p.m. ...Read the whole story

  • Nielsen Goes Public On Plans To, Well, Go Public by Joe Mandese

    After years of operating under as a quasi private company controlled by a group of private equity firms, Nielsen Co. is preparing to once again be traded as a public company. The world's largest media and marketing research company last week sent requests-for-proposals to top investment banks to underwrite an initial public offering (IPO) that could e worth as much as $21 billion, the Financial Times reported in its Sunday edition. ...Read the whole story

  • NAA Bonanza: Newspaper Web Sites Draw 74 Million by Erik Sass

    Newspaper Web sites drew a record-breaking average 74.4 million unique visitors per month in the first quarter of 2010, according to new figures from Nielsen Online released by the Newspaper Association of America. That figure represents the highest quarterly average in history. ...Read the whole story

  • ABC To Audit Newspapers On Mobile by Erik Sass

    Acknowledging the growing number of readers that interact with newspaper content via mobile devices, the Audit Bureau of Circulations says its interactive unit, ABCi, is set to begin measuring newspapers' mobile audiences, including readership on e-readers. ...Read the whole story

  • PR Newswire Drives Grand-Am Race Car Sponsorship by David Goetzl

    A leading press release distributor has begun sponsoring a car in the Grand-Am race series. PR Newswire has placed its logo on a Ford speedster next to McDonald's and South African Airways. ...Read the whole story

  • ESPN Grabs Another NFL Ratings Record by Wayne Friedman

    With its first live prime-time showing of the NFL draft, ESPN grabbed a big 7.7 million viewers during 8 p.m to 11 p.m., easily its best results in the 31 years it has been showing the selection of college footballers by NFL pro teams. ...Read the whole story

Follow MediaPost