• Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV' by Joe Mandese

    What if you could flip the mass media power of the TV industry funnel, making your viewers your producers, and then using communities to source, distribute and promote professionally curated content? Well, then you might have something that looked a little bit like user-generated video portal YouTube combined with a traditional television network. That appears to be what Current Media plans to introduce soon, Chairman Al Gore hinted at during the closing keynote Tuesday at MEDIA magazine's Outfront Conference in New York. ...Read the whole story

  • Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend by Mark Walsh

    Media buyers and television sales executives Tuesday sounded an upbeat note about the upfront TV advertising marketplace. Both pricing and total upfront ad spending are expected to rise this year. Scatter rates are up more than 20%. ...Read the whole story

  • Dubuc To Helm Lifetime by Erik Sass

    Nancy Dubuc, the president and general manager of cable TV's History brands, is set to assume the same positions at Lifetime Networks, while continuing in her old roles at the History Channel. ...Read the whole story

  • NBC Launches CMO Program To Tap Outside Expertise by Wayne Friedman

    NBC Universal's integrated sales marketing's division is kicking off a new project, CMO In Residence Program, to utilize the expertise of former top marketing execs to enhance the network's ability to address client needs. First up: former K-Mart CMO Bill Stewart. ...Read the whole story

  • FiOS To Carry YouTube, Internet Radio by Erik Sass

    Verizon announced an array of expansions and new capabilities in its digital FiOS TV service Tuesday, which should make it easier for subscribers to consume Internet media via their TVs. ...Read the whole story

  • truTV Adds Originals To Strengthen Lineup by Fern Siegel

    TBS' truTV is adding eight original shows to its lineup. Claiming solid growth in its key 18-49 target demo, the net earned its most-watched quarter in 1Q. truTV is also renewing successes, like "Black Gold." ...Read the whole story

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