• Nielsen Turns The 'Channel' Off, Permanently by Joe Mandese

    In a move that is a bit ironic and very symbolic for the television industry, Nielsen Wednesday said it has effectively turned off the TV channel. As part of the release of an annual report on America's television audiences, Nielsen said it had dropped one of its most popular features - data showing how many channels the average TV household receives - because in a digital, time-shifted multichannel universe, there no longer is a "consistent" meaning for the term "channel." ...Read the whole story

  • Barclays: Big 4 Upfront To Reap $8.2 Billion by David Goetzl

    Beyond a buoyed economy, Barclays Capital attributes an expected jump in the Big Four nets' upfront take to a total $8.26 billion to, among other reasons, a current robust scatter market. Marketers had to pay handsome walk-up fees -- up to 25% higher than upfront levels, per Barclays. And they may look to lock in prices this summer that would stretch through August 2011. ...Read the whole story

  • Meredith Earnings Up 20%, But Below Historic Levels by David Goetzl

    Speaking about all Meredith businesses, which include national media (largely magazine-based) and local (TV stations), CEO Stephen Lacy said "the marketplace remains very volatile on both a month-to-month and client-by-client basis." ...Read the whole story

  • MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal by Erik Sass

    Martha Stewart Living Omnimedia said its publishing division's revenues were basically flat in the first quarter, but revs in other divisions lifted 5.5% overall. ...Read the whole story

  • Electus Juggles 30 Projects, Diller Touts Its Appeal by David Goetzl

    Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projects at various levels of development. Some productions are more standard network fare, others are aimed at new-media distribution. Barry Diller, owner of Electus, calls it a "modern, contemporary model" for Internet and TV programming. ...Read the whole story

  • FTC Uses Game Site To 'Ad-ucate' Kids by Fern Siegel

    To help kids understand advertising, the Federal Trade Commission is launching an ad literacy campaign at the game site Admongo.gov. Geared to 8-to-12-year-olds, the Admongo curriculum helps teachers and parents "ad-ucate" kids to become informed consumers. ...Read the whole story

  • 'Los Angeles Times' Dabbles In E-Commerce by Erik Sass

    Seeking new revenue streams to buttress its flagging bottom line, the Los Angeles Times unveiled plans for e-commerce deals that will place links to companies like Amazon and TicketNetwork in the text of certain articles and blog posts. ...Read the whole story

  • Nielsen: More TV In Homes by Wayne Friedman

    For video consumers, it's not only a case of more new digital screens from new video devices, but more traditional TV screens in the home. Nielsen says the number of TV sets in 2009 had its largest-ever year-over-year increase since 2006 -- now just under three TVs per home. ...Read the whole story

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