• CW Shifts Hit Shows, Debuts 'Hellcats' by Wayne Friedman

    Like its sister network CBS, CW will hit the new season with more shows and a major shifting of its hit shows. Monday night will now see "90210" moving to 8 p.m.-- from Tuesday at 8 p.m. -- to team up with "Gossip Girl." ...Read the whole story

  • Meredith: E-Readers Can Save Money, Revitalize Titles by David Goetzl

    Magazine publishers seem determined not to offer e-readers material for free. Meredith Corp. CEO Stephen Lacy spoke about growing the top line with Kindle and iPad. But he also addressed the potential cost savings from new devices. ...Read the whole story

  • MTV's Tr3s Pushes New Lineup, Multigenerational Viewing by David Goetzl

    Network MTV Tr3s wants to carve out more of its own identity by swapping parts of its moniker. The Hispanic-targeted network, seen in 39 million homes, is focusing on the "Tr3s," and making its official name Tr3s: MTV, Música y Más (Music and More.) ...Read the whole story

  • Stormy Weather: Dish Could Yank Weather Channel by David Goetzl

    Dish Network has turned up the heat on the Weather Channel. In what could be a first in an operator-network carriage dispute, Dish has simply launched what could be a replacement channel: Weather Cast. ...Read the whole story

  • CBS Considers Promoting 'S' Word Sitcom by Wayne Friedman

    How does a broadcast network promote a show with a word in its title that the Federal Communications Commission forbids it to use? This is the marketing question CBS hasn't answered as yet with one new show, titled "$#*! My Dad Says." ...Read the whole story

  • Mag Bag: Magazine Audience Numbers Stabilize by Erik Sass

    The total audience for consumer magazines remained more or less stable from spring 2009 to spring 2010, according to the latest figures from GfK MRI, which show an overall increase of 1% over this period. The figures are derived from GfK MRI's surveys of 26,000 U.S. adults forming a representative sample of the U.S. population at large. ...Read the whole story

  • Univision Scores Soccer's El Tri by David Goetzl

    In a striking deal, Univision has grabbed rights to Mexican national soccer team games from rival Telemundo. The deal comes as the team could gain popularity from a good showing in the upcoming World Cup. ...Read the whole story

Follow MediaPost