Las Vegas, NV - Which half of your advertising is working? Whatever it is, you'll want more data and more tools to figure it … Read the whole story
Job opportunities in the media business are looking up in many sectors. This is a great time to start searching. But while you may … Read the whole story
The Yes Network continued to overwhelm all other regional sports networks (RSNs) in ad revenues last year. The channel, which carries New York Yankees … Read the whole story
Advertising in high definition may impact consumers more than a traditional feed, but research shows a majority of local stations are still not accepting … Read the whole story
In a surprising move, News Corp. has acquired Skiff -- a company originally founded by Hearst Corp. to create a tablet-style e-reader device compatible … Read the whole story
Madison Avenue giant WPP Group has made another strategic investment in an advanced TV industry developer, acquiring a stake in Ace Metrix, which provides … Read the whole story
TVB is expanding its executive ranks, naming Scott Roskowski director of business development, a new post. He will report to Abby Auerbach, TVB's executive … Read the whole story
The Council for Research Excellence found that nearly two-thirds of consumers listen to radio and nearly half of shoppers -- 48% -- viewed TV, … Read the whole story
Consumer magazines' print ad revenues will continue to drop in 2010-2012, according to the latest forecast from PricewaterhouseCoopers, which says total consumer magazine ad … Read the whole story