MediaDailyNews
Friday, June 18, 2010
  • Analysts: Agency Account Reviews Pick Up Steam, Particularly For Media
    by Joe Mandese

    The momentum of advertising account reviews is picking up once again, particularly for media-only pitches. That was the good news delivered by a group … Read the whole story

  • Bewkes Upbeat: TV Everywhere On Pace, VOD Growing
    by Wayne Friedman

    Las Vegas, NV - TV Everywhere is growing at Time Warner and elsewhere. What's left is the interface that will control these efforts. It … Read the whole story

  • Ferro To EVP, Disney Media Sales
    by Wayne Friedman

    Disney kids media platforms have a new lead integrated marketing and advertising sales executive: company veteran Rita Ferro. She will oversee all cross-integrated activities … Read the whole story

  • CNN, World Fishing Net Raises Money, Awareness For BP Spill Relief
    by David Goetzl

    WFN: World Fishing Network will turn over its ad time to run PSAs on June 30, encouraging viewers to contribute to a fund it … Read the whole story

  • Mag Bag: GfK MRI Sees E-Reader Boom
    by Erik Sass

    The e-reader revolution is gaining ground, according to the latest findings from GfK MRI's Survey of the American Consumer, aided by Apple's new iPad. … Read the whole story

  • Sony's 'Everything' Targets Women As Potential Gamers
    by Laurie Sullivan

    Sony spokesperson Kevin Butler, a fictional character created as part of the company's "It Only Does Everything" ad campaign, will target messages to women … Read the whole story