Worldwide advertising activity is improving, per Group M. The media agency predicts a 3.5% hike in 2010 to $451 billion in worldwide advertising revenue, … Read the whole story

A group led by privately held ZelnickMedia has agreed to acquire Alloy, a company that has built a portfolio of Web sites and TV … Read the whole story

Fox Mobile Group officially announced its mobile video streaming service, Bitbop, was available starting Thursday. It will offer full-length TV shows immediately and movies … Read the whole story

Castrol, which had prominent on-field signage during the World Cup this week, and Capital One, with a marketing budget resembling bottomless capital, will join … Read the whole story

Us Weekly is bringing readers one step closer to the celebrities they both venerate and revile through a new partnership with Rent the Runway, … Read the whole story