• WPP Global Forecast: 3.5% Ad Hike In 2010 by Wayne Friedman

    Worldwide advertising activity is improving, per Group M. The media agency predicts a 3.5% hike in 2010 to $451 billion in worldwide advertising revenue, up from a projected 1% growth, led by China. The downside: the U.S. won't see positive numbers till 2011. ...Read the whole story

  • Digital Expansion: ZelnickMedia To Buy Alloy by David Goetzl

    A group led by privately held ZelnickMedia has agreed to acquire Alloy, a company that has built a portfolio of Web sites and TV shows targeting millennials, such as "Gossip Girl" and "Vampire Diaries." ...Read the whole story

  • Fox Mobile Launches Bitbop by Wayne Friedman

    Fox Mobile Group officially announced its mobile video streaming service, Bitbop, was available starting Thursday. It will offer full-length TV shows immediately and movies later this year. ...Read the whole story

  • ESPN Names Sponsors, SNL's Meyers For ESPY by David Goetzl

    Castrol, which had prominent on-field signage during the World Cup this week, and Capital One, with a marketing budget resembling bottomless capital, will join as top-line sponsors for the ESPY Awards next month. Seth Meyers of 'SNL' hosts the ESPN sports show. ...Read the whole story

  • Mag Bag: 'Us Weekly' Rents Runway by Erik Sass

    Us Weekly is bringing readers one step closer to the celebrities they both venerate and revile through a new partnership with Rent the Runway, a business that allows ordinary consumers (with ordinary budgets) to rent high-end fashion items ordinarily worn by runway models and the super-rich. ...Read the whole story

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