• AMC Pitches Upfront Buys Utilizing Canoe's Platform by David Goetzl>, <Author: Joe Mandese

    AMC, known for the "Mad Men" series about 1960s Madison Avenue, is pitching advertisers on upfront buys that involve a cutting-edge platform. The network is offering deals that include interactive ads delivered using technology developed by Canoe Ventures. ...Read the whole story

  • Wheels of Fortune: Versus' Tour de France Nets Bigger Ad Packages by Wayne Friedman

    Building on a vast improvement in ratings of a year ago, Versus hopes to gain more success for its Tour de France coverage. It's helped by Lance Armstrong's second return from retirement and larger ad sponsorships. ...Read the whole story

  • Univision, Showtime Name New Presidents by Wayne Friedman

    Peter Walker is tapped to lead Univision Local Media, a new division, while Bob Greenblatt, the brains behind Showtime's programming hits, such as "Dexter" and "The Tudors" is replaced by David Nevins, an Imagine TV executive who guided "Parenthood" and "Friday Night Lights." ...Read the whole story

  • ShelfLIFE Pinpoints Media Aiding Shoppers' Decisions by David Goetzl

    As Procter & Gamble looks for more insight into how a shopper makes a decision, Interpublic said its Mediabrands unit would launch a separate agency focusing on such analysis. ShelfLIFE will also serve as an info hub for other agencies, such as UM and Initiative. ...Read the whole story

  • 'WSJ' Captures 'Big Interview' Online by Erik Sass

    The Wall Street Journal unveiled a new weekly online series featuring interviews with important figures. Called "The Big Interview," it consists of one interview each week with industry leaders and top officials, which will be posted on the site Friday mornings. ...Read the whole story

  • 'Rookie' Show Beats Veterans by Wayne Friedman

    Finally, one network -- ABC -- had something to cheer about with a rookie summer show: "Rookie Blue." The show earned a Nielsen preliminary 2.0 rating/6 share among 18-49 viewers on Thursday night, the only new show, scripted or otherwise, to garner a least 2 ratings points so far. ...Read the whole story

  • WPP Merges MediaCom With Media Insight, Part Of Mideast Consolidation by Joe Mandese

    WPP Sunday announced that it is merging its MediaCom and Media Insight networks in the Middle East and Northern Africa under the MediaCom brand. The move will consolidate the organizations into a larger media network with combined operations in Beirut, Riyadh, Casablanca and headquartered in Dubai. ...Read the whole story

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