Pressed to start making real money, Hulu -- the big premium TV program Web site -- is finally launching its subscription fee service, called Hulu Plus. But advertising still remains a key piece of its financial puzzle. ...Read the whole story
A growing digital entertainment business publisher just got a bit more investment help. HitFix, which claims 1 million monthly unique visitors, attracts both men and women. ...Read the whole story
National CineMedia, one of the leading cinema advertising companies, has added another affiliate to its network -- Great Escape Theatres, which reach about 7 million consumers per year in the Midwest, Southeast and Mid-Atlantic regions. ...Read the whole story
April may not have been the cruelest month, but it wasn't particularly good for B2B publications. The ABM Business Information Network has total ad pages falling 4.7% from 51,010 in April 2009 to 48,609 in April 2010, while total revenues fell 4% to $606 million. ...Read the whole story
WPP's MediaCom Worldwide has named Dominic Guba global head of trading, a new post based in London. He is responsible for enhancing the company's buying performance across all markets. In the U.S., MediaVest named Eileen Kiernan SVP, group client director. ...Read the whole story
Viacom and the NFL will debut a series of animated shorts this fall, where actual players offer voiceovers in a serious game of good vs. evil. The weekly minisodes will air on the Nicktoons network throughout the 2010 season, leading up to a one-hour movie airing just before the Super Bowl. ...Read the whole story
The Oxygen network has acquired off-net rights to Fox musical hit "Glee," which will debut through a stunt on the female-targeted network in January. As part of the deal, Oxygen will also launch a reality-competition series to find a next "Glee" star. ...Read the whole story
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