• Peacock Blooms: NBCU 2Q Profits Up 13% by David Goetzl

    With the stronger upfront market, NBC Universal opted to sell more inventory than a year ago, yielding an approximate 18% increase in combined broadcast and cable volume over 2009. Parent General Electric said half of the boost was due to selling a larger percentage of the inventory, half thanks to higher pricing. ...Read the whole story

  • Discovery Taps Vitale To Lead Marketing For Oprah Net by David Goetzl

    After bringing in outsiders and enduring a series of rotating execs, Discovery is going with one of its own to lead marketing for the fledgling Oprah Winfrey Network. Maurizio Vitale will head the new network, debuting in January 2011. ...Read the whole story

  • Video Metrix Drills Into Online TV, Ad Data by Wayne Friedman

    Video Metrix 2.0, coming from Internet researcher comScore, adds to the complex environment of calculating online usage of premium TV shows. It focuses on more granular data of video content, delineating between online video content and online video ads. ...Read the whole story

  • Gannett TV Revs Rocket 20%, Print Falls by Wayne Friedman

    Virtually erasing its 21% decline in TV revenues in the second quarter of 2009, Gannett Co.'s TV operations rocketed up 20% to $177.5 million for the same period this year. ...Read the whole story

  • CBS Radio Bows New Media Player by Erik Sass

    CBS Radio has relaunched its online streaming media player, offering an immersive multimedia environment for users and more capabilities and placement opportunities for advertisers. The move follows the net's relaunch of 90 music Web sites in April. ...Read the whole story

  • Virgin To Debut Digital Mag 'Maverick' by Erik Sass

    Richard Branson's Virgin is planning to launch a new digital magazine, titled Maverick, under the leadership of his 28-year-old daughter Holly. Focusing on the creative side of business, technology, travel and design, it won't promote other parts of the Virgin empire. ...Read the whole story

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