MediaDailyNews
Tuesday, July 20, 2010
  • Zenith Ups Global Ad Forecast
    by Wayne Friedman

    ZenithOptimedia has raised its worldwide advertising growth estimate again -- this time to a 3.5% hike in 2010 over the year before. There is … Read the whole story

  • Nielsen: Advertising Boom Targeting Older Residents Needed
    by David Goetzl

    Wading into the ceaseless debate regarding whether advertisers are too focused on younger consumers, Nielsen has joined the chorus questioning why there is not … Read the whole story

  • NBCU Taps 'CMO' Kessler For Cross-Platform Sales
    by David Goetzl

    Michele Kessler, the former head of global chocolate strategy at Mars, will begin a stint this month as the "CMO in residence" at the … Read the whole story

  • Home Entertainment Revenue Still Down, Blu-Ray, Digital Downloads Up
    by Wayne Friedman

    Traditional DVD sales and rentals continue to push down the whole home entertainment business. The overall business is down 3.3% through six months of … Read the whole story

  • Discovery Networks To Be Promotional Hub This Fall
    by David Goetzl

    Discovery's fleet of networks will soon serve as a platform to generate hubbub around the launch of the new kids' channel with Hasbro. Other … Read the whole story

  • Forecasts Improve, But Not For Newspapers
    by Erik Sass

    ZenithOptimedia and Magna Global may be optimistic about the prospects for traditional and digital media, but newspapers will continue to sink. The trend line … Read the whole story