• Zenith Ups Global Ad Forecast by Wayne Friedman

    ZenithOptimedia has raised its worldwide advertising growth estimate again -- this time to a 3.5% hike in 2010 over the year before. There is better news for 2011, where global ad spending is expected to climb 4.5% from a 4.1% previous estimate. ...Read the whole story

  • Nielsen: Advertising Boom Targeting Older Residents Needed by David Goetzl

    Wading into the ceaseless debate regarding whether advertisers are too focused on younger consumers, Nielsen has joined the chorus questioning why there is not more emphasis on reaching the swelled baby boomer segment. Nielsen says that by overly focusing on demos such as 18-to-34 and 18- to-49 year-olds, "advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power." ...Read the whole story

  • NBCU Taps 'CMO' Kessler For Cross-Platform Sales by David Goetzl

    Michele Kessler, the former head of global chocolate strategy at Mars, will begin a stint this month as the "CMO in residence" at the NBCU team, charged with cross-platform sales across multiple company properties. ...Read the whole story

  • Home Entertainment Revenue Still Down, Blu-Ray, Digital Downloads Up by Wayne Friedman

    Traditional DVD sales and rentals continue to push down the whole home entertainment business. The overall business is down 3.3% through six months of 2010 to $8.8 billion -- this according to home entertainment research company, Digital Entertainment Group. ...Read the whole story

  • Discovery Networks To Be Promotional Hub This Fall by David Goetzl

    Discovery's fleet of networks will soon serve as a platform to generate hubbub around the launch of the new kids' channel with Hasbro. Other pre-launch initiatives for The Hub include messaging on the packaging of Hasbro products, and a multimillion-dollar ad campaign that will last into early 2011. ...Read the whole story

  • Forecasts Improve, But Not For Newspapers by Erik Sass

    ZenithOptimedia and Magna Global may be optimistic about the prospects for traditional and digital media, but newspapers will continue to sink. The trend line for newspapers suggests a terminal decline. ...Read the whole story

Follow MediaPost