Tuesday, July 27, 2010
  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on several new factors, including the number of households in its sample that have computers with broadband Internet access. The adjustments, known in the parlance of the TV ratings business as "weighting controls," are designed to make Nielsen's audience estimates more representative of the actual TV universe by giving greater mathematical weight to viewers who are underrepresented in its sample, or giving less weight to those who are overrepresented. Based on estimates Nielsen began providing clients over ... ...Read the whole story

  • NBCU Creates Digital Ad Network

    Like other media content companies, NBC Universal is jumping on the trend of creating its own digital ad network, called Universal Audience Platform, which will reach 60 million unique users covering 21 different NBCU digital properties. ...Read the whole story

  • Belo Print, Digital Revs Sink

    A.H. Belo, which publishes The Dallas Morning News, reports that total revenues sank 4.7% from $127.6 million in the second quarter of 2009 to $121.6 million in the second quarter of 2010, due mostly to a 12% drop in ad revenue. ...Read the whole story

  • RMG Aligns With mtvU For College Ad Sales

    RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour college network, to share ad inventory and content across both platforms. RMG is becoming the exclusive digital OOH ad sales rep for mtvU, which reaches some 9 million college students ages 18-24. ...Read the whole story

  • Name Game: MagnaGlobal Resurrected To Provide Forecasts

    Media agency holding company IPG is resurrecting brand name MagnaGlobal for its media negotiation and forecasting unit. The new name will be reflective across all U.S. and international businesses providing forecasts and negotiation strategy for all its agency units. ...Read the whole story

  • Rentrak Adds Florida Markets

    Rentrak has inked a deal in the Fort Myers, Fla. market, continuing its follow-the-leader strategy. The Fox affiliate in the 64th-largest DMA joins two other stations in the market in subscribing to the company's local ratings service, derived from set-top-box data. ...Read the whole story

  • NFL Streams Pre-Season Games

    Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still have an interest. And to tap into that tech-savvy, zealous segment, the league will make all its pre-season games available on the Web starting in about 10 days. ...Read the whole story

  • 'Mad Men' Draws Highest Numbers Yet

    "Mad Men's" 40th episode proved to be its most-watched Sunday. The debut of season four drew 2.9 million viewers from 10 p.m. to 11 p.m., marking a 5% bump over the premiere a year ago, and a series high. ...Read the whole story


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