Former Forrester analyst and new Geomentum chief Lisa Bradner wants to flip Madison Avenue's telescope from an astrophysics view of the media universe to … Read the whole story
Geomentum, the hyper-local media and marketing unit within Interpublic's Mediabrands division, has hired long-time industry analyst and former marketer Lisa Bradner as president. Bradner, … Read the whole story
NBC Universal's employees are on target to fall under Comcast's aegis by Jan. 1, according to Comcast's top executive. CEO Brian Roberts said Wednesday … Read the whole story
Offering a hint that networks may have another tactic in mind to garner some incremental ad revenue while participating in a "TV Everywhere" program, … Read the whole story
Strong merchandising results improved Martha Stewart Living Omnimedia financials -- but the broad-based media and marketing company still sat in red-ink for its second … Read the whole story
Print newspapers are losing their position as key sources of information in the minds of consumers, according to a new report from the University … Read the whole story
Maybe upping the stakes a bit as an expected Comcast versus ESPN battle looms for rights to future Olympic games, the winner can be … Read the whole story
A new, diverse array of companies will highlight next season's reality series CBS' "Undercover Boss." Executives from companies/organizations including NASCAR, DirecTV, Great Wolf Resorts … Read the whole story
The tentative recovery in the radio business appears to be gaining steam, judging from big radio groups. These include Entercom Communications, where total revenues, … Read the whole story
Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post. Read the whole story
NBCU has promoted Jeff Fleeher to senior vice president and chief financial officer, TV Networks and Digital Distribution. The new post expands his duties … Read the whole story
A couple of new summer reality shows went at it on Tuesday -- with another Fox cooking show getting big results. "MasterChef" -- which … Read the whole story