• MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc. by Joe Mandese

    MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves on Madison Avenue ever since going up against Donovan Data Systems, is now taking on the entire media-buying - and selling - world. Less than two months after the company tapped online industry vet Bill Wise as CEO, the company is going where Google recently, and a host of well-capitalized online-based media-buying exchanges failed in the period leading up to the first dot.com bust: It is launching a system that advertisers and agencies can use to buy traditional media, and ultimately digital media, online. ...Read the whole story

  • Simulmedia Licenses TiVo Data, Measures Promo Effectiveness by Wayne Friedman

    TiVo has licensed its second-by-second set top box data to Simulmedia, a New York-based marketing company which focuses on TV program promotion. The deal will allow Simulmedia to use anonymous viewing data to gauge on-air promotion effectiveness in driving audience to a particular show when it airs. ...Read the whole story

  • FiOS App To Stream TV To iPad, Tablets by Wayne Friedman

    Moving into more immediate TV viewing for new mobile devices, Verizon's FiOS is working on a live TV streaming app for Apple's iPad and other tablet PCs. Proponents of "TV Everywhere," such as Comcast, Time Warner and DirecTV are also working on a similar app. ...Read the whole story

  • Legal Heat: Sunbeam Charges Nielsen With Blocking Rivals by David Goetzl

    Sunbeam, which owns the Fox affiliate (WSVN) in Miami, alleges in federal court that Nielsen has engaged in anti-trust violations by blocking competitors in TV measurement from entering the South Florida market. It also charges Nielsen's local people meters have been deficient in under-counting minority and other viewers, costing Sunbeam millions. ...Read the whole story

  • Apple Nixes Quattro Ad Net, Focuses on iAd by Mark Walsh

    Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. As a result, the company is shutting down the Quattro Wireless mobile ad network it acquired in January for $275 million. ...Read the whole story

  • Mag Bag: Digital Subs Could Bring $3 Billion by 2014 by Erik Sass

    Digital issues of magazines could generate $3 billion in subscription revenues for magazine and newspaper publishers by 2014, according to a consumer survey conducted by consultants with Oliver Wyman on behalf of Next Issue Media, a consortium dedicated to advancing digital publishing. Members include Condé Nast, Hearst, Meredith, News Corp. and Time Inc. ...Read the whole story

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