MediaDailyNews
Tuesday, August 24, 2010
  • Borrell: Online Ad Spend To Gain 17.5% In 2011

    Streaming video advertising will see continued big growth -- increasing more than 60% to $5.6 billion next year. Online advertising will continue to outpace ... Read the whole story

  • TiVo To Track Web Time on TV

    With the trend of Internet-enabled TVs on the rise, TiVo now says it has become the first TV measurement company to calculate and analyze ... Read the whole story

  • Video Service Dips For Most Cable Providers

    There may be debate about the level of cord-cutting -- pundits are all over the map -- regarding how often Hulu users hook up ... Read the whole story

  • Out-of-Home Revs Gain Momentum, Up 3.6%

    The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billion in the second quarter of 2010, according to the Outdoor Advertising Association ... Read the whole story

  • MediaCom's Lim Expands DR Reach

    WPP Group's MediaCom said it had a new head of its massive DirecTV account, who will also oversee direct response advertising at the agency. ... Read the whole story

  • Clear Channel Airports Bows FLYsmart App

    Clear Channel Airports, which specializes in place-based advertising targeting air travelers, has partnered with Geodelic, which incorporates location service technology, for FLYsmart, a free ... Read the whole story