Tuesday, August 24, 2010
  • Borrell: Online Ad Spend To Gain 17.5% In 2011

    Streaming video advertising will see continued big growth -- increasing more than 60% to $5.6 billion next year. Online advertising will continue to outpace the U.S. ad market as a whole. Borrell says local online ad spending will gain 14% in 2011 -- to $51.9 billion from $45.6 billion this year. ...Read the whole story

  • TiVo To Track Web Time on TV

    With the trend of Internet-enabled TVs on the rise, TiVo now says it has become the first TV measurement company to calculate and analyze broadband and TV consumption on television sets. ...Read the whole story

  • Video Service Dips For Most Cable Providers

    There may be debate about the level of cord-cutting -- pundits are all over the map -- regarding how often Hulu users hook up their computers to massive flat screens. But a new report shows a decline, albeit slight, in video customers of cable/satellite/telco TV providers in the second quarter. ...Read the whole story

  • Out-of-Home Revs Gain Momentum, Up 3.6%

    The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billion in the second quarter of 2010, according to the Outdoor Advertising Association of America. This is the first year-over-year gain since the second quarter of 2008. ...Read the whole story

  • MediaCom's Lim Expands DR Reach

    WPP Group's MediaCom said it had a new head of its massive DirecTV account, who will also oversee direct response advertising at the agency. Jason Lim joins from Halogen Response Media. ...Read the whole story

  • Clear Channel Airports Bows FLYsmart App

    Clear Channel Airports, which specializes in place-based advertising targeting air travelers, has partnered with Geodelic, which incorporates location service technology, for FLYsmart, a free location-based mobile app for air travelers. ...Read the whole story