MediaDailyNews
Friday, September 24, 2010
  • Local TV Ads Up 24% To Date, Auto Still Driver
    by Wayne Friedman

    Rocketing local TV station advertising continued its torrid pace, ringing up almost a 30% gain in the second quarter of 2010. Overall for the … Read the whole story

  • COMMENTARY
    Future of Media Buying: Demand-Side Platforms
    by Craig Gugel

    Effective media planning needs to address how to run relevant advertising, and what technological and data strategy is required to deliver a relevant, targeted … Read the whole story

  • Toy Story: Kids' Ad Market Plays Strong
    by Wayne Friedman

    Strong toy ad dollars on kids' TV networks are fueling a surprisingly higher-priced third- and fourth-quarter selling period. The upfront was also bullish for … Read the whole story

  • HGTV Adjusts Shows To Match Consumer Experience
    by David Goetzl

    Americans' frustration with the housing market has contributed to ratings slowdowns at HGTV; programming has been altered to better align with the zeitgeist. New … Read the whole story

  • Univision Rebrands NFL Site, Traffic Increasing
    by David Goetzl

    Partners Univision and the NFL have rebranded the Spanish-language Web site they operate, merging sites targeted at American and Mexican populations into one entity. … Read the whole story

  • Mag Bag: The Subtext of ESPN's Body Issue
    by Erik Sass

    If you want to get publicity and sell magazines, naked flesh is still the way to go -- as demonstrated by Rolling Stone's recent … Read the whole story

  • 'Undercover' Gets Under-Par Ratings, 'Defenders' Cops Viewers
    by Wayne Friedman

    Day three of the new TV season proved tough going for the opening of NBC's new spy-drama "Undercovers." CBS, on the other hand, continued … Read the whole story