On the eve of its merger with cable and broadband giant Comcast Corp., a top executive of NBC Universal Wednesday likened the company's emerging … Read the whole story
For the first time, ABC Television Network is creating a new local ad inventory system that allows TV stations to buy more local commercial … Read the whole story
Yahoo is going with its gut. Relying heavily on behavioral data-mining before launching original series, the Internet giant now wants to take some risks … Read the whole story
Digital media veteran and serial entrepreneur Matt Freeman has emerged as the leading candidate to become the new CEO of Interpublic's Mediabrands division, following … Read the whole story
Viacom's MTV Networks is starting up a new advertising business unit called MTV Scratch looking to strike deals with new business partners for the … Read the whole story
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding and WE tv, is doing a VOD ad trial with BlackArrow's ad … Read the whole story
Still more new digital video providers are looking to run premium network TV shows -- not all with the approval of TV networks. FilmOn.com … Read the whole story
Just when it seemed like the wheels were about to fall off Tribune's bankruptcy reorganization, the company announced it has finally reached a settlement … Read the whole story
With content on wireless devices growing exponentially, marketers have a chance to reinvent ad models with the Web's failures in mind. But they should … Read the whole story
Nielsen surveyed 5,000 consumers who own an e-reader, netbook, tablet computer like Apple's iPad, or smartphone, finding e-reader owners tend to be younger, male … Read the whole story