• NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids by Joe Mandese

    On the eve of its merger with cable and broadband giant Comcast Corp., a top executive of NBC Universal Wednesday likened the company's emerging media content model to that of a drug dealer pushing addictive drugs to children. "I think the phrase for the future is that these kids are addicted to choice. And if you can capture an addiction in society, you're the pusher man," Lauren Zalaznick, president of NBC Universal Women & Lifestyle Entertainment Networks said during a candid and freewheeling "town hall" discussion on the future of the media industry at Media magazine's Future of Media Forum ... ...Read the whole story

  • ABC Creates New Local Ad Inventory Exchange System by Wayne Friedman

    For the first time, ABC Television Network is creating a new local ad inventory system that allows TV stations to buy more local commercial time to sell to local advertisers. ABC says the new effort, called the Inventory Exchange System, will allow TV stations to add more local inventory for stations in high-demand selling periods. ...Read the whole story

  • Yahoo Moves Aggressively Into TV by David Goetzl

    Yahoo is going with its gut. Relying heavily on behavioral data-mining before launching original series, the Internet giant now wants to take some risks to find viral hits. ...Read the whole story

  • As Comonte Leaves For McCann, Freeman Emerges As Likely Mediabrands Chief by Joe Mandese

    Digital media veteran and serial entrepreneur Matt Freeman has emerged as the leading candidate to become the new CEO of Interpublic's Mediabrands division, following Wednesday's announcement that Tara Comonte is leaving as COO and CFO to become CFO of Interpublic's McCann WorldGroup. ...Read the whole story

  • MTV To 'Scratch' Brand Partnerships With New Unit by Wayne Friedman

    Viacom's MTV Networks is starting up a new advertising business unit called MTV Scratch looking to strike deals with new business partners for the network. Early partners include Bing and Pepsi. ...Read the whole story

  • Rainbow Media Taps BlackArrow For VOD Ad Trial by Fern Siegel

    Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding and WE tv, is doing a VOD ad trial with BlackArrow's ad system to leverage its content. ...Read the whole story

  • Filmon.com Streams U.S., Global TV Fare by Wayne Friedman

    Still more new digital video providers are looking to run premium network TV shows -- not all with the approval of TV networks. FilmOn.com is launching a monthlong test of TV shows in high-def, where consumers could get HD TV shows for free. ...Read the whole story

  • Tribune Settles with 2 Creditors by Erik Sass

    Just when it seemed like the wheels were about to fall off Tribune's bankruptcy reorganization, the company announced it has finally reached a settlement with two of the biggest creditors: Oaktree Capital Management and Angelo, Gordon & Co. A bankruptcy court has to OK the action. ...Read the whole story

  • New Devices Mean New Ad Models For Demanding Consumers by David Goetzl

    With content on wireless devices growing exponentially, marketers have a chance to reinvent ad models with the Web's failures in mind. But they should tread lightly, since opportunity could lead to opposition in the mobile space. ...Read the whole story

  • iPad Ads Reach Affluent iMen by Erik Sass

    Nielsen surveyed 5,000 consumers who own an e-reader, netbook, tablet computer like Apple's iPad, or smartphone, finding e-reader owners tend to be younger, male and affluent. The proportions vary from device to device. ...Read the whole story

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