• A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players by Joe Mandese

    At a time when Madison Avenue and the TV industry are still trying to get a handle on how viewers will respond and adapt to interactive TV features, a leading academic institution - Ball State University's vaunted Center for Media Design - is teaming with industry players to launch a new state-of-the-art laboratory for resting how consumer attitudes and behaviors are affected by new forms of TV. ...Read the whole story

  • Reciprocal Brands: Interpublic Trades UM's Telesco To Orion, Cites Barter Expansion by Joe Mandese

    As part of a major expansion of its corporate media trading unit, Interpublic is trading one of its top media executives, Universal McCann Managing Director Tom Telesco, to its Orion Trading unit. Telesco, an 18-year veteran of the UM, is joining Orion as president of its North American operations at a time when the barter media unit is expanding globally, and beefing up its organization to handle demand from marketers seeking to convert unsold merchandise and services for media time and space. ...Read the whole story

  • Kagan: Cable Subs Down, Cord Cutting Minimal by David Goetzl

    Cable operators suffered their greatest three-month decline in TV subscribers in 30 years, according to one research firm. Still, there is no widespread evidence of cord-cuttng across the industry -- as both telcos and satellite operators picked up enough subscribers to mitigate an overall drop in those willing to pay for TV service. ...Read the whole story

  • TV Watchers: Paid TV Beats Free by Wayne Friedman

    Motorola Mobility, a subsidiary of the big maker of cable set-top boxes, says consumers prefer paid television programming -- cable, satellite or the Internet -- to free TV/video services. ...Read the whole story

  • Leader of The Pack: Internet Ads Outpace Traditional Media by Erik Sass

    Third-quarter results leave no doubt that the tentative recovery in the media business will also be unevenly distributed, with the Internet faring dramatically better than traditional media competitors in the print and broadcast world. ...Read the whole story

  • AMS Bows New Measurement System For OOH by Erik Sass

    Digital out-of-home video is booming, with total ad spending projected to increase 15% in 2010 to just shy of $2.1 billion, according to the latest forecast from PQ Media. So it's no surprise a number of media research firms are throwing their hat into the audience measurement ring for this burgeoning medium. The latest is Automated Media Services. ...Read the whole story

  • Scripps Renews ABC Agreements by David Goetzl

    E.W. Scripps has renewed affiliation agreements for its six ABC stations that include payments to the network for rights to offer its programming, an emerging trend. The new deals run through early 2015. ...Read the whole story

  • Hulu Plus Lowers Rates, Extends Tech Reach by Wayne Friedman

    TV networks may not be interested in digital pennies, but they don't mind saving video consumers a couple of bucks. For its new premium video service, Hulu Plus, a spinoff of the Hulu service, co-owned by News Corp, NBC Universal, and Walt Disney Co., is dropping its price tag to $7.99. ...Read the whole story

  • Dear Nielsen: Your Diaries Suck by Joe Mandese

    The ad industry's ratings watchdog, the Media Rating Council (MRC), has withdrawn accreditation for Nielsen's diary-only local TV market reports, effective with the 2009 audit period, Nielsen disclosed in a notice sent to clients Wednesday afternoon. ...Read the whole story

  • Byrne Point: Fox Names New Prez, Ad Sales by Wayne Friedman

    Making a quick move to replace Jon Nesvig, its longtime head of advertising sales for Fox Broadcasting, the network has somewhat surprisingly named Fox ad sales veteran Toby Byrne to become its president of advertising sales. ...Read the whole story

  • TVSpy.com Added To WebMediaBrands Blog Empire by Fern Siegel

    WebMediaBrands has bought TVSpy.com, an aggregator of TV industry news, from Vault. It now joins the parent company's 18 other blogs, including Mediabistro. Financial terms were not disclosed. ...Read the whole story

  • News Corp., Fox Continue Battle Over Retransmission Consent In Washington by David Goetzl

    After a dispute that kept Fox off the air, top News Corp. and Cablevision executives continued to spar before a Senate subcommittee Wednesday. News Corp. COO Chase Carey argued that retrans consent dollars are critical for Fox to offer top-notch programming, while his Cablevision counterpart Tom Rutledge said broadcasters are unduly squeezing the consumer in pursuit of more revenue. ...Read the whole story

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