• Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable by Joe Mandese

  At a time when the eyes of many advertisers and agencies are shifting from national to local, and even hyper-local perspectives, media planning software and systems giant Telmar has announced a breakthrough that will enable Madison Avenue to seamlessly plan out-of-home media buys utilizing market-level data based built from specific sites and locations in each market. ...Read the whole story

• Digital Video Grabs 180 Million Visitors Monthly by Wayne Friedman

  San Francisco -- Big video usage numbers continue to come to the digital video industry: 180 million visitors watching videos per month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month. ...Read the whole story

• Bakish Heads Viacom Media International by Fern Siegel

  Robert Bakish has been promoted to president and CEO of Viacom International Media Networks. Bakish will take charge of company properties operating outside the U.S., such as MTVN International, BET, Comedy Central and non-premium Paramount nets. ...Read the whole story

• ESPN, University of Texas To Kick Off New Network by David Goetzl

  ESPN said it has a 20-year deal with the University of Texas and marketing arm IMG College to operate a 24/7 (still-unnamed) network dedicated to UT. Content will include the exclusive broadcast of at least one UT football and eight basketball games a year. ...Read the whole story

• Dolan To Lead Fox International Channels Marketing by David Goetzl

  Liz Dolan, who led marketing at Oprah's new network before leaving months before its debut, has joined News Corp. as CMO of the Fox International Channels. The new post includes oversight of branding and corporate communications. ...Read the whole story

• Outdoor, Bonnier Renew Partnership by David Goetzl

  The Outdoor Channel has renewed a deal with Bonnier Corp. to air programming carrying the iconic Field & Stream magazine brand, and the two companies will continue to offer multiplatform ad packages. ...Read the whole story

• Headache: NFL Calls Foul On Toyota Ad, Spot Changed by Wayne Friedman

  In a rare occurrence for a TV copyright owner -- not a TV network -- the National Football League forced sponsor Toyota Motor Corp. to change a television commercial after it ran. The spot involved helmet-to-helmet football contact. ...Read the whole story

• Air Waves: Bonneville Sells 17 Stations To Hubbard For $505M by Erik Sass

  Broadcast radio group Bonneville International is selling 17 radio stations in Chicago, St. Louis, Cincinnati and Washington, D.C., to Hubbard Broadcasting Group for $505 million. The largest such transaction in the radio business to date, the deal will more than quadruple the size of the Hubbard workforce. ...Read the whole story

• TBWA's Serrano Goes Naked
• Fielden Named New 'Town & Country' Editor
• SVP Bloom Exits CBS Daytime

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