• Broadcast Sector: Improved Profitability, Undervalued Stocks by Wayne Friedman

    Although TV stations continue to report hefty financial gains in recent periods, broadcasters are still trading below the stock market as a whole. "The sector appears undervalued by around 15%," says Michael Alcamo, president of New York-based media investment company M.C. Alcamo & Company. ...Read the whole story

  • Super Bowl Scores More Digital Viewers by Wayne Friedman

    Young Super Bowl TV watchers 18-34 who have smartphones will be using them heavily during the big game. According to Lightspeed Research, 59% intend to send emails and texting about the game during it. Almost as many viewers will do the same for non-Super Bowl-related matters, such as checking out advertisers' digital areas. ...Read the whole story

  • HSN Unveils Android Platform, Verizon Pucks NHL by Erik Sass

    HSN, the rebranded Home Shopping Network, is diving into the mobile commerce arena with a new shopping platform, developed by Motricity, for customers using Spring ID-enabled Android phones, including the LG Optimus S, Sanyo Zio, and Samsung Transform. ...Read the whole story

  • Canoe Ventures Readies Interactive Ads For Spring by David Goetzl

    Canoe Ventures CEO David Verklin said that seven networks will offer advertisers an opportunity to run interactive ads in 20 million-plus cable homes in about 90 days. Of the seven nets, four will be run by Comcast, a co-owner of the initiative. ...Read the whole story

  • Regis Is Leaving Daytime, Not Show Biz by David Goetzl

    Regis Philbin said he made a mistake when he announced that he would depart the daytime talk show he co-hosts with Kelly Ripa this year. He should have made it clear that he is leaving, but not fading into the sunset. ...Read the whole story

  • Kohl's Taps Hudgens For Campaign, Twitter Inspires Creative by Sarah Mahoney

    Kohl's is rolling out its spring marketing campaign for Candie's, featuring "High School Musical" cutie Vanessa Hudgens. The actress will make her debut for the brand in March issues of magazines such as Seventeen, Teen Vogue and Cosmopolitan, as well as Kohl's outdoor billboards, in-store graphics, online and direct mail ...Read the whole story

  • advice How to Make a Winning Super Bowl Ad by Peter Daboll

    The Super Bowl is a chance of a lifetime for most brands, but at nearly $3 million per 30-second spot, it's also one of the ... ...More

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