Thursday, February 17, 2011
  • Digital Video Ads In Premium TV Earn Most Attention

    Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer -- typically in premium TV shows -- at 81%. ...Read the whole story

  • Sub Warfare: Google Offers Publishers Better Terms than Apple

    Just a day after Apple unveiled its long-awaited subscription sales system for magazine publishers, which gives the tech company 30% of revenues from subscriptions, Google is touting its subscription model, which gives the search giant just about 10% of revenues -- terms that are sure to find favor with publishers who are dissatisfied with Apple's more onerous demands. ...Read the whole story

  • Digital OOH Revs To Hit $4B In '13

    Digital out-of-home video will enjoy another banner year in 2011, according to Adcentricity, which operates a Web-based platform aggregating DO networks. It estimates total DO revenues are expected to rise to $4.5 billion in 2013. ...Read the whole story

  • Comcast Revs Up 7.2%, NBC Broadcast Offers 'Opportunity'

    Now with NBC under its belt, Comcast keeps shedding old technology customers -- but gaining new tech business. All this brought strong fourth-quarter 2010 results for the company. Revenues rose 7.2% to $9.72 billion, while operating income was up 11%. ...Read the whole story

  • Comcast Melds NBC, Versus For Hockey Coverage

    Hockey coverage will meld both the NBC network and Versus on Sunday, serving as an example of the potential synergies between newly combined assets under Comcast, both on the programming and promotion front. ...Read the whole story

  • Big Sponsors Sign Up For Latin Music Awards

    Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. After a slew of Super Bowl spots, the GM brand joins L'Oréal, Old Navy and Walmart as new entrants behind the show. ...Read the whole story