MediaDailyNews
Monday, February 28, 2011
  • CBS Plans Future: Netflix Streams Library, New Shows Readied
    by David Goetzl

    CBS is hoping the NFL avoids canceled games this fall, but CEO Leslie Moonves believes a work stoppage wouldn't bring a significant blow financially. … Read the whole story

  • Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
    by Joe Mandese

    Strata, the media-buying technology provider owned by Comcast Corp., this morning will unveil a new system enabling media planners and buyers to control which … Read the whole story

  • Cablers Ready For Interactive Advertising
    by David Goetzl

    The country's two leading cable operators are deploying the EBIF technology that propels interactive advertising at a rapid clip. Comcast has 14 million-plus homes … Read the whole story

  • 'Men' Season Canceled, Advertisers Get What?
    by Wayne Friedman

    What happens to TV advertisers that bought into CBS' "Two and a Half Men," now that the show won't be producing any more original … Read the whole story

  • Interpublic Registers 7% Organic Growth For '10
    by Wayne Friedman

    A stronger advertising economy sharply lifted Interpublic Group of Cos' fourth-quarter 2010 net income. The parent company includes agency brands McCann Erickson, Initiative and … Read the whole story

  • Newspaper Giants Exempt From Ad Recovery
    by Erik Sass

    While overall ad spending enjoyed a modest recovery in 2010, that didn't extend to newspaper publishers, which suffered another round of declines (albeit smaller … Read the whole story